Product Quick Facts
Tealium is a renowned leader in digital data distribution and enterprise tag management. Its products enable a vast array of professionals involved in digital marketing to maximize results. Online publishing, financial services and e-commerce are just a few of the industries using Tealium’s tag management technology. Founded in 2008, the company provides hundreds of clients the ability to streamline marketing and data integration, while improving customer acquisition and retention.
Tealium’s variable management console captures a variety of data. It also provides a bulk upload interface. This helps when users enter data from several sources and helps to streamline data analysis. The profile management allows for individual profiles under each account, and allows users the ability to copy other features from similar profiles. If you are working with several companies, there’s no need to log in and out, as the profile management allows you to select companies from a drop down list. The user management console allows you to fine tune who has access to what. Usage statistics are provided in a variety of reports, and a comprehensive set of tools for your tagging needs is also provided. Nothing compares to Tealium’s tag vendors’ templates. The software also boasts a mapping tool box and tag audit features. There are a large number of available plugins for data captures. Tealium boasts one of the best customer support teams in the market.
Tealium puts the control in the hands of the marketers by streamlining the process of deployment. It helps to edit vendor tags and eases each developer’s workload. By using Tealium tag management, businesses will find improved marketing, accelerated website performance and reduced costs.
(Last updated on 03/21/2016 by Cameron Council)