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SpyFu reviews


SEO and PPC platform
our rating 4.5 out of 5 Stars

SpyFuProduct Overview

  1. About SpyFu
  2. Pros of SpyFu
  3. Cons of SpyFu
  4. Breakdown of core features

SpyFu product overview

SpyFu is an SEO and PPC research platform that allows organizations to spy on competitors and use their search marketing secret formula to improve the business. It gives companies deep research and quick glimpses at their competitors’ ad habits to show what works and what to avoid when connecting with the target audience.

With SpyFu, businesses can learn how the competitors’ trail of actions paid off for them and the exact ad copy that drives leads. The platform delivers an over-their-shoulder peek at blueprints of the competition’s guarded online advertising plans. It offers an SEO marketing suite, PPC analyzer, historic data, competitive analysis, backlink outreach, unlimited keyword and domain projects, and custom reporting features.

The software’s data brings visibility and insight to the top strategies used by industry leaders, as well as more relatable smaller competitors. It allows marketing teams to organize ideas into an actionable direction and increase traffic and revenue from day one.

Pros of SpyFu

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  • It lets businesses monitor their paid and SEO rankings on Google, Bing, and Yahoo.
  • It enables marketers to strategize around the competitor’s search marketing secret formula and find their latest ranking wins and losses. Marketers can compare their SEO and PPC strengths to understand their focus.

Cons of SpyFu

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  • It doesn’t provide web-wide crawling features.

Breakdown of core features

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PPC competitor research

SpyFu lets businesses search for a competitor and see every keyword they’ve ever bought on Google and every ad test they’ve run. As a result, they can make the competition’s successes their own and avoid their mistakes. Companies can also watch out for emerging competitors and download their PPC keywords. Users can see how many clicks other businesses get and how much they pay for each keyword.

SEO competitor research

Users can view every keyword the competition ranks for and uncover the exact content and backlinks that helps them outrank others. They can also check SEO competition and monitor each website in the SEO niche. SpyFu empowers marketing teams to catch changes in rankings and content over time and look out for emerging competitors. Its Multi-Competitor Keyword Tool allows users to get instant insight into important keywords the business isn’t ranking for, but the competitors are.

Keyword research tools

SpyFu provides keyword research tools, such as a Google Keyword Alternative that generates targeted keyword ideas. Users can filter by search volume, CPC, SEO difficulty, number of advertisers, and click-through rates. It also has a Keyword Groups and Bulk Upload feature that organizes keyword lists into groups. Moreover, with SEO Keyword Ranking History, marketers can trace the ranking history of any page or website on a keyword. Users can discover the algorithm change or site optimization that caused the rise or fall. SpyFu backlink recommendations are 100% safe and actively indexed by Google.

(Last updated on 06/27/2022 by Liz Laurente-Ticong)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Any Sized Businesses


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  • PPC Competitor Research
  • PPC Ad Rank Tracker
  • PPC Negative Match Recommendations
  • SEO Competitor Research
  • Multi-Competitor Keyword Tool
  • Keyword Ranking History
  • Influencer Marketing
  • Custom Branded SEO Client Reports
  • SEO Keyword Ranking History
  • PPC and SEO SERP Analysis
  • Check Competitor Backlinks by Keyword
  • Backlinks for Specific Keywords
  • Google Ads Keyword Advice for Campaign
  • PPC Ad Test Winners and Losers
  • Keyword Groups and Bulk Upload
  • Domain Leads and Top Lists


  • API integrations

Pricing Model

  • Basic
  • Pro


  • English