Product Quick Facts
About Social Annex
Social Annex focuses on eCommerce to incentivize customers and follow social trends. They currently offer over 20 social tools that are customized and designed to help online retailers improve upon their existing products and create new successful additions. Social Annex brings practical tools for social networking and marketing to eCommerce sites and companies. They specialize in increasing social reach, creating customer loyalty, providing customer data and better retention of clients.
Social Annex implements a system of perks, badges and status increases to gamify reward programs and increase the loyalty of customers by bringing them back more often while encouraging peer referrals. Social Annex focuses on creating loyalty programs, refer a friend programs and social contests that use smart incentives and tracking to encourage shoppers to buy while at the same time collecting data. Their system also creates automatic e-mails that encourage customers to redeem points and invites them to limited time shopping opportunities based on their status. Points-based loyalty programs result in increased repeat rates, larger order value, sustained growth in social reach, and a regular flow of new acquisitions from social channels. By identifying customers who bring in the most referral revenue, businesses can offer them exclusive or limited time incentives.
Ulla Popken is an Omni Channel retailer who has been using Social Annex. They were interested in using their social presence to increase qualified referrals and overall customer engagement. They chose to use two of Social Annex’s products, Share and Save and a Facebook Like-Gating Contest. Both of these tools gathered customer data from social networks like Facebook and Ulla Popken was able to realize over $16,000 in increased revenue and reach over 65,000 shoppers.
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(Last updated on 03/21/2016)