Product Quick Facts
Socedo is a cloud-based marketing software that identifies qualified and real-time leads by using an organization’s social intent data through Twitter. Social intent data includes all the things that people do on social networks that provide insight into what they care about and whether they are in a buying cycle. Socedo helps B2B marketers discover their target audience on Twitter, engage them in one click, and fill their database with qualified leads.
Socedo has the largest source of B2B intent data from Twitter, and marketers use Socedo to identify in-market prospects. It starts with conversational search criteria that identifies prospects based on real-time interests. Automated messaging drives leads to a landing page or starts a conversation. Socedo’s social lead monitoring feature helps demand generation marketers continue to track lead behavior on social media.
With Socedo, users can find and connect with new prospects based on keywords found in Tweets, or network engagements with competitors and other entities. Marketers gather social media insights on existing contacts and target accounts in real-time. Users can sync enhanced lead data with Marketo to gain demographic and behavioral information about new leads, including company info, job title, email addresses, phone numbers, social profiles, and social actions.
Socedo’s platform features an automated nurture workflow for marketers who want to engage with their target audience on Twitter. Set up a workflow to automatically follow target prospects on Twitter and deliver personalized direct messages. Socedo generates report campaigns that detail number of leads discovered, follow backs, direct messages sent, DM responses, clicks on links in DMs, and conversions. Socedo provides tracking pixels so that marketers can track conversions driven from clicks in DM links.
Socedo integrates with any company looking for a social media lead generation solution, including Salesforce, Hubspot, Marketo, and Eloqua. Socedo also works with many brands that use Marketo as their marketing automation platform, including Microsoft, F5, Extreme Networks, GoAnimate, and Heinz Marketing.
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(Last updated on 05/08/2017)