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Smile.io reviews


Customer loyalty software for small businesses
our rating 4.5 out of 5 Stars

Smile.ioProduct Overview

  1. About Smile.io
  2. Pros of Smile.io
  3. Cons of Smile.io
  4. Breakdown of core features

Smile.io product overview

Smile.io provides loyalty programs that empower small businesses to transform one-time sales into repeat customers. It lays the groundwork for sustainably growing business across the digital commerce ecosystem. SMBs can use the software to maximize their customer acquisition efforts and turn transactional purchases into passionate brand advocates.

Smile increases retention and boosts customer engagement for brands. It follows eCommerce trends and develops features that promote sales and healthy customer base growth. It enables eCommerce stores on Shopify, Wix, and BigCommerce to grow revenue and turn first-time customers into forever customers. Smile takes the guesswork out of creating an engaging customer experience.

Pros of Smile.io

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  • Users can personalize reward emails without writing HTML with Smile’s email editor. The solution has templates for advanced branding customization, allowing users to create emails that fit seamlessly into their branding guidelines.
  • Its Nudge feature can amplify rewards usage and lets businesses cut down on shopping cart abandonment. Nudges remind customers they have points to spend on their purchases.

Cons of Smile.io

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  • It allows limited customization, according to some users.

Breakdown of core features

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Reward emails

Smile provides an editor that simplifies building eye-catching reward emails that fit the look and feel of unique brands. Additionally, the system sends out all reward emails to keep customers engaged. This means users don’t have to worry about going over any send limits with email marketing services.


Nudges are reminders on the cart page that prompt customers to redeem their rewards when they’re most likely to use them. This feature encourages customers to engage with the program and drives more referral traffic to the store. It also reminds customers they can refer their friends to get a discount and share their unique referral link.


The platform allows small businesses to strengthen brand loyalty and increase repeat purchases with points. SMBs can award customers points for creating an account or a first purchase. They can also offer other ways to earn points throughout the customer journey, like product reviews, sharing, following on social media, and celebrating a birthday. Businesses can gain new customers by giving a reward every time existing shoppers refer a friend.


Businesses can get insights from detailed customer metrics to refine program performance with Smile’s analytics feature. Analytics show users where to give programs a bit more attention, letting them build a better customer community. Monitoring performance analytics can also help determine what marketing is necessary at what times in the program to improve engagement and program effectiveness. It keeps current program members engaged and motivates inactive members to come back.

(Last updated on 06/30/2022 by Liz Laurente-Ticong)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Mid Sized Businesses, Small Sized Businesses


Smile.io 1Smile.io 2Smile.io 3



  • Points program
  • Referral program
  • Program branding
  • Reward emails
  • Nudges
  • Points expiry
  • VIP program
  • Analytics


  • Shopify
  • BigCommerce
  • Wix
  • Mailchimp
  • Klaviyo
  • HubSpot
  • Omnisend
  • Judge.me
  • Remarkety
  • Stamped
  • API integrations

Pricing Model

  • Starter
  • Growth
  • Pro


  • English
  • French
  • Spanish
  • German
  • Portuguese