Product Quick Facts
Based in Phoenix, Arizona, SmarterTools Inc. specializes in email and web analytics solutions for companies in the technology, financial, education and hosting fields. From small businesses to enterprise-level companies, more than 15 million product users in more than 100 countries use SmarterTools’ search engine optimization tools and software products, which include SmarterMail, SmarterTrack and SmarterStats.
SmarterTools’ SmarterStats web analytics software solution offers more than 100 different ways to measure and analyze website traffic, including monitoring visitor experience, tracking traffic peaks, and referrals. Additionally, SmarterStats is capable of analyzing an unlimited number of keywords to track competitor search engine rankings and monitor trends on Google PageRank. SmarterStats can even suggest other sites that might be competing for your website traffic, as well as track multiple search terms on Google, Yahoo!, Ask and Bing, while comparing keyword performance across multiple sites. Site tuning is also part of SmarterStats, and this utility can identify broken links, multiple redirects and missing sitemaps, along with other issues that can detract from a visitor’s experience on your site. It also offers basic suggestions for correcting those problems. The platform’s data mining capabilities allow you to identify patterns in your customer behavior so you can tweak your marketing efforts. For companies with only one website, the Enterprise edition of SmarterStats is free. For larger organizations, both the Professional and Enterprise editions are available, and the flexible pricing model is based on the number of websites the license can handle.
(Last updated on 03/21/2016 by Cameron Council)