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Product Quick Facts

Industry Specialties
All Industries
Works Best For
Enterprise Businesses, Mid Sized Businesses

About CallidusCloud SalesGenius

Founded by David Thompson and Robert Seidl in 2004, is recognized for its cloud-computing infrastructure that focuses on marketing automation and email marketing. Genius was created by software designers with backgrounds in marketing and SaaS, and has grown to serve over 500 mid-sized companies in the publishing, finance, technology, and healthcare industries. Genius was acquired in 2014 by CallidusCloud, who rebranded it as is known for its intuitive interface and comprehensive solutions for marketing automation, email marketing, and demand generation. What distinguishes SalesGenius from other similar marketing automation software is its state-of-the-art real-time performance capabilities. Through smarter marketing that “watches” prospect activity and monitors their “qualifying behavior,” SalesGenius helps companies generate faster sales through higher conversions. SalesGenius offers two software solutions, including a package for small businesses and a pro marketer package. SalesGenius’s small business tools help to allow start-ups and similar organizations to perform like “the big guys” without the IT expertise or big budget. SalesGenius’s full-featured edition provides robust support for lead nurturing, scoring, and integration.

Cisco WebEx, BuilderTrend, EasyLink Services, BT, NetProspex, New Edge Networks, and many other organizations have used SalesGenius to automate their laborious marketing processes. On average, clients report that Genius helped reduce marketing budgets by 23 percent, increase lead conversions by 82 percent, and increase revenues from online channels by 67 percent.


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