Website personalization and marketing automation platform
our rating 4.5 out of 5 Stars

PersonyzeProduct Overview

  1. About Personyze
  2. Pros of Personyze
  3. Cons of Personyze
  4. Breakdown of core features

Personyze product overview

Personyze is a comprehensive personalization platform that allows businesses to create highly-tailored experiences across the digital funnel. It creates a global profile for each visitor from over 70 variables tracked by default, such as behavior on the site, location, weather, and referral, as well as any external data from CRM or other third-party databases. The platform uses a targeting and recommendation engine with numerous content tools to create any personalized experience across websites, emails, and apps using all the available information about each visitor.

Personyze uses machine learning and behavioral targeting to deliver dynamic cross-channel experiences that engage and convert. Personyze has turnkey integrations with many popular platforms (listed below) but also has methods of integrating with virtually any data source via API, feed synchronization, SFTP, or others.

Pros of Personyze

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  • Personyze is a full personalization solution that makes high-level personalization accessible to various companies of all sizes. It works with any website, regardless of the CMS platform.
  • It provides the tools to change a website in practically any way you can imagine or describe.
  • It can do everything without any coding or dev/IT resources.

Cons of Personyze

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  • The platform has a variety of features and can take some time to learn in the beginning. However, once mastered, it offers vast personalization capabilities. Personyze also provides supplemental training and campaign building services.

Breakdown of core features

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Targeting engine

The solution allows businesses to segment visitors based on any known variables. It has many targeting rules by default and offers infinite possibilities when used with CRM/third-party data.

Recommendation engine

Using a combination of crowd data plus individual interaction data, Personyze uses an algorithmic engine to show product or content recommendations with any display design, anywhere on the site, in emails, or apps.

Content editing

The platform can edit any aspect of a website, including text to design. It can also remove entire page elements and change links. Users can insert known variables about the visitor such as name or company name into the site content.

Content adding

Personyze enables organizations to add new content to the website, such as targeted popups, banners or forms, recommendation widgets, countdowns, or any HTML/CSS/JS content.

(Last updated on 02/02/2022 by Liz Laurente-Ticong)

Quick Facts

  • Industry Specialties
    Advertising / Media / Publishing, Architecture / Engineering / Construction, Banking / Accounting / Financial, Computer and Technology, Consulting / Professional Services, Consumer Brands, Customer Service / Call Centers, eCommerce, Education and Training, Enterprise, Hospitality / Entertainment / Travel, Field Services / Maintenance, Financial Services, Food and Beverage, Government / Public Administration, Healthcare, Legal, Marketing / Public Relations, Manufacturing, Staffing / Recruiting, Media and Publishing, Non-Profit / Public Sector, Pharmaceutical, Private Security, Real Estate, Retail and Wholesale, Sales, Scientific, Social Commerce, Software / Web Development, Telecommunications, Transportation / Shipping
  • Pricing
  • Works Best For
    Any Sized Businesses





  • Product Recommendations
  • Content Recommendations
  • Behavioral Targeting
  • Targeted Banners and Popups
  • Optimized Lead Forms
  • Dynamic Landing Pages
  • A/B Testing
  • Social Proof Widgets
  • Abandoned Cart Emails
  • Personalized Email
  • Open-Time Email Recommendations
  • ABM Personalization
  • Personalized Push Notifications


  • Segment
  • Shopify
  • Magento
  • Wordpress
  • Google Analytics
  • Hubspot
  • Zoho
  • Act-On
  • Albacross
  • LeadFeeder
  • Salesforce Pardot

Pricing Model

  • Starter
  • Lite
  • Power
  • Enterprise
  • Agency


  • The Personyze interface uses English language but the platform can support any language for website/email content.