Personyze product overview
Personyze is a comprehensive personalization platform that allows businesses to create highly-tailored experiences across the digital funnel. It creates a global profile for each visitor from over 70 variables tracked by default, such as behavior on the site, location, weather, and referral, as well as any external data from CRM or other third-party databases. The platform uses a targeting and recommendation engine with numerous content tools to create any personalized experience across websites, emails, and apps using all the available information about each visitor.
Personyze uses machine learning and behavioral targeting to deliver dynamic cross-channel experiences that engage and convert. Personyze has turnkey integrations with many popular platforms (listed below) but also has methods of integrating with virtually any data source via API, feed synchronization, SFTP, or others.
Pros of Personyze
- Personyze is a full personalization solution that makes high-level personalization accessible to various companies of all sizes. It works with any website, regardless of the CMS platform.
- It provides the tools to change a website in practically any way you can imagine or describe.
- It can do everything without any coding or dev/IT resources.
Cons of Personyze
- The platform has a variety of features and can take some time to learn in the beginning. However, once mastered, it offers vast personalization capabilities. Personyze also provides supplemental training and campaign building services.
Breakdown of core features
The solution allows businesses to segment visitors based on any known variables. It has many targeting rules by default and offers infinite possibilities when used with CRM/third-party data.
Using a combination of crowd data plus individual interaction data, Personyze uses an algorithmic engine to show product or content recommendations with any display design, anywhere on the site, in emails, or apps.
The platform can edit any aspect of a website, including text to design. It can also remove entire page elements and change links. Users can insert known variables about the visitor such as name or company name into the site content.
Personyze enables organizations to add new content to the website, such as targeted popups, banners or forms, recommendation widgets, countdowns, or any HTML/CSS/JS content.
(Last updated on 07/09/2021 by Liz Laurente-Ticong)