Product Quick Facts
Pardot, a Salesforce.com Company, was founded by David Cummings and Adam Blitzer in 2007, and has since evolved from a bootstrapped startup to the signature marketing automation provider at Salesforce.com. Headquartered in Atlanta, Georgia, Pardot boasts additional locations in Los Angeles, San Francisco, Austin, Seattle, Chicago, Australia, and London.
Pardot has a growing client base ranging from small and mid-sized businesses to divisions of large enterprise organizations. Pardot offers Software-as-a-Service (SaaS) marketing automation that allows marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue while maximizing efficiency. Pardot features certified integrations with Salesforce, NetSuite, Microsoft Dynamics CRM, and Sugar CRM, empowering marketers with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
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(Last updated on 01/25/2018 by Mary Houston Coker)