Product Quick Facts
Founded in 2009 by two former Google product managers, Optimizely provides A/B testing and multivariate testing software. Since its creation, Optimizely has amassed an impressive client list that includes companies such as, ABC, TechCrunch, CBS, Salesforce, The Walt Disney Company, and Starbucks.
In 2008, one of Optimizely’s founders did A/B (or split testing) and multivariate testing for a national political candidate. That difficulty was the inspiration for Optimizely. A/B testing is simply presenting two or more creative or technical variants of the same web page to different users, and then tracking user conversion rates for each variant. Multivariate testing is similar but more complex.
We recommend Optmizely to any business looking for an A/B or multivariate testing solution, but especially those businesses that have a WordPress site, as Optimizely offers a robust WordPress integration.
Have questions about Optimizely? Want to find out more about split testing or other marketing software solutions? Call, click, or email to speak with an unbiased Technology Advisor for a no-cost, no-obligation consultation on your unique requirements.
(Last updated on 02/02/2022 by Cameron Council)