Product Quick Facts
Ontraport, launched in 2006, has been recognized as one of America’s most promising companies by Forbes Magazine. Headquartered in Santa Barbara, California, Ontraport aims to solve the unique marketing challenges that small and mid-sized companies face. Ontraport serves a variety of industries including material manufacturers, national franchises, software startups, and local small businesses, among others.
Ontraport is a powerful solution that connects all of a company’s marketing processes and then automates them. Internal business processes ranging from lead follow-up to order fulfillment, can be put on autopilot in order to boost efficiency and reduce costs. Because Ontraport monitors everything, actions such as sending an email, SMS message, or even a direct mail postcard can be triggered by customizable user actions on a company’s site. Best of all, Ontraport makes writing these rules simple, and doesn’t require its users to know any specialized programming languages. No matter how sophisticated automation becomes, Ontraport keeps the language simple enough for entrepreneurs and executives alike to understand.
Eve Fabros is the online marketing manager for BradSugars.com. Without any personal products for Brad Sugars, it was difficult for Fabros to generate online leads. After partnering with Ontraport, however, Fabros generated a six-figure revenue in her first year, increased email open rates by 30 percent, automated their online sales process, and boasted a 9 percent overall conversion rate.
(Last updated on 05/05/2016 by Mary Houston Coker)