ON24 product overview
ON24 is a webinar platform that converts customer engagement into revenue through interactive virtual events and multimedia content experiences. It is designed to empower marketers and companies to increase reach and improve results.
ON24 allows businesses to engage virtual and in-person audiences with a single integrated platform for AI-based personalization. The platform provides live webinar experiences that captivate and convert. It offers curated multimedia content hubs for buyer self-education and has relevant content experiences personalized for high-value audiences. ON24’s immersive virtual event experiences scale conferences to audiences around the globe.
The solution has an Intelligence Analytics engine to turn audience engagement into actionable insights. It offers an ecosystem of integrations to seamlessly deliver first-person data across business operations.
Pros of ON24
- The platform enables organizations to securely deliver digital experiences that comply with data privacy laws and standards like CCPA and GDPR.
- Businesses can make experiences more accessible with ON24’s live and on-demand captioning tools.
Cons of ON24
- Some users noted that the solution offers limited customization options and reporting capabilities.
Breakdown of core features
Marketers can create and deliver engaging audience experiences with live, simulive, or on-demand webinars that captivate audiences. ON24 has interactive engagement and conversion tools to qualify leads and extend content consumption and buyer journeys. The platform lets users stream audio and video within the webinars. Hosts can interact with audiences and attendees through Q&As and gather feedback with flexible surveys.
ON24 gives organizations the ability to execute annual, quarterly, or ongoing virtual conference programs that capture detailed audience engagement insights to optimize follow-up. With the platform, businesses can scale and localize global virtual conferences and drive audience engagement through networking, gamification, and immersive event sessions.
Teams can leverage ON24’s user-friendly self-service templates and tools as well as work with expert support to ensure the digital event goes off without a hitch.
Companies can create dynamic and content-rich hubs that audiences can reach on demand with ON24’s Engagement Hub. The platform lets businesses provide the resources their audiences need—from webinars and reports to videos and blog posts—when they need it. ON24’s content hubs can also be filled with digital assets of the business to engage prospects and customers.
ON24 presents actionable data insights that drive demand, inform sales, and optimize programs. Marketers can track and analyze engagement at the individual and account level for a lifetime, from registration to attendance to content consumption. Businesses can understand how engaging the content is and report on results with a single, dynamic web link. The platform’s patented back-end analytics allows companies to compare and measure engagement for better content decisions.
(Last updated on 07/13/2021 by Liz Laurente-Ticong)