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Marketpoint CRM

An easy-to-use marketing automation platform
our rating 4 out of 5 Stars

Marketpoint CRMProduct Overview

  1. About Marketpoint CRM
  2. Pros of Marketpoint CRM
  3. Cons of Marketpoint CRM
  4. Breakdown of core features

Marketpoint CRM product overview

Marketpoint CRM is a cloud platform designed to support sales and marketing processes. From database profiling and management, lead qualification and tracking, to real-time marketing reports and sales forecasting, Marketpoint CRM delivers end-to-end customer and prospect relationship management accessible on all devices.

The system uses Angular Material on the front end for a smoother transition between pages and buttons, and quick loading for results and larger reports. It’s designed for ease of use and aims to maximize productivity with fewer clicks and intuitive features. Mobile-optimized, you can add leads and update contact records from your phone.

Marketpoint’s homepage dashboards allow you to access the data and business intelligence you need. Top-level stats and graphs bring sales and marketing metrics alive, giving the user the ability to drill down into each figure, overseeing all activity. View audit history of changes made to leads, reporting on Marketing ROI and Sales Activity, and bridge the gap between both key business functions.

Pros of Marketpoint CRM

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At Marketpoint, you’ll have a dedicated Client Success Manager on hand for the implementation, feature development, and full support of your instance throughout. They will take the time to get to know you and your company’s objectives, adapting to your business’s needs along the way.

Cons of Marketpoint CRM

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It doesn’t include features such as AI or Auto-Data Enhancement, and some of the more sophisticated reporting and profiling is still a work in progress.

Breakdown of core features

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Database profiling & management

Profile your data for targeted sales and marketing campaigns. Tag records with key information for your business, allowing for better searching and data segmentation. Being fully mobile responsive and automated provides the Sales team with the ability to update lead status and pipeline for full visibility of projected and actual sales.


Full integration with Marketing Automation systems supplies live metrics on CRM dashboards for one central view of activity. Tied in with lead tracking and conversion, this provides end-to-end, closed-loop reporting and ROI measurement. Marketpoint also provides reports for sales forecasting that can be run by person, team, division, or even globally.


With Marketpoint CRM at the center, integrate with your Marketing Automation platform for engagement, Microsoft Outlook for Sales, and Zuant for offline mobile lead capture at Events, in addition to bespoke API integrations.

Alternatives to Marketpoint CRM

Learn more about other CRM software by exploring the following products, or review specific types of CRM software including real estate CRM software, CRM software for small businesses, financial services CRM software, and social CRM software.

1 Xoxoday Plum

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Businesses can automate rewards and enhance customer experience while engaging and encouraging customers to make repeat purchases from your brand.

Xoxoday Plum is a Rewards, Incentives, Benefits & Payouts Infrastructure for Businesses. Xoxoday’s technology enables companies to reward employees, customers, and sales & channel partners.

Learn more about Xoxoday Plum

2 Keap CRM

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Easily integrate tools to simplify payments, scheduling, landing pages, and so much more. Keap’s sales and marketing automations work with your business to grow sales and save time.

Learn more about Keap CRM

3 EntreTEK Solutions

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We are a complete all-in-one business development, management, and automation tool that has everything you need to replace countless pieces of other software and solve nearly all your business problems. Entrepreneurs love us!

Learn more about EntreTEK Solutions

(Last updated on 03/07/2022 by Marshall Bright)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Mid Sized Businesses




  • Database Profiling and Management
  • Search
  • Tagging
  • Reports
  • Dashboards
  • Lead Tracking and Conversion
  • Lead Qualification
  • Mobile Responsive
  • Forecasting
  • Real-Time Updates


  • Outlook
  • Zuant
  • Marketing Automation
  • API

Pricing Model

  • User Licensing Structure
  • Contact for Quote


  • English
  • Any language at data level
  • Accommodates different languages on request