Marketing CreatioProduct Overview
- About Marketing Creatio
- Pros of Marketing Creatio
- Cons of Marketing Creatio
- Breakdown of core features
Marketing Creatio product overview
Marketing Creatio is a robust marketing automation software that helps to gain demand generation excellence by identifying customers’ needs and nurturing their interests until they are successfully transformed into opportunities.
It allows you to manage each step of customer demand generation by following pre-defined processes – from lead qualification to hand-off to sales. Analytics also allow you to track new leads, evaluate the level of engagement and efficiency of different channels. With Marketing Creatio, you can build your target audience and send bulk emails easily as well.
For full functionality, implement Sales Creatio and Service Creatio alongside Marketing Creatio to manage the complete customer lifecycle, from lead to order, and to ongoing account maintenance.
Pros of Marketing Creatio
Marketing Creatio provides best practice processes for efficient lead management, from demand generation to lead nurturing, to final hand-off to sales. Marketing Creation helps sales teams focus on qualified and sales-ready leads. It also allows you to use email-marketing tools to establish and maintain personalized communications with customers as well as optimize your communication strategy based on mass mail responses. The Marketing Creatio application has a social look and feel and delivers the same user experience no matter what device it is used on: laptop, tablet or smartphone.
Cons of Marketing Creatio
May require purchasing other Creatio products for successful implementation.
Breakdown of core features
360° customer overview
Creatio allows you to obtain a complete view of your customer profile and capture data from various sources, getting complete and up-to-date customer data. You can also segment your customer database on multiple behavioral and non-behavioral criteria building efficient personalized communications.
For a more personalized approach, build custom target segments based on the data stored in the system and add these target audiences to bulk emails or events within your marketing campaigns with the click of a mouse.
Website behavior tracking.
Gather information about pages viewed by your website visitors, record website paths and time spent on the site keeping the data in the lead profile.
Use best practice processes for efficient lead management, like intelligent lead generation, automated lead scoring to lead nurturing, to final hand-off to sales.
(Last updated on 10/31/2019 by Marshall Bright)