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LoyaltyLion reviews


Data-driven loyalty and engagement platform
our rating 4.5 out of 5 Stars

LoyaltyLionProduct Overview

  1. About LoyaltyLion
  2. Pros of LoyaltyLion
  3. Cons of LoyaltyLion
  4. Breakdown of core features

LoyaltyLion product overview

LoyaltyLion is a data-driven loyalty and engagement platform that unlocks insights to build a better understanding of what drives longer-lasting customer relationships and accelerates existing marketing efforts. Fast-growth eCommerce merchants worldwide use the platform to create loyalty programs that go beyond points and rewards. LoyaltyLion promotes greater customer lifetime value and cost-effective acquisition through better customer relationships.

The platform provides features to design and A/B test a fully customized loyalty program that will set the store apart. It delivers exclusive experiences for customers and incremental value for the brand. It also enables eCommerce brands to differentiate with unique loyalty strategies and programs. LoyaltyLion seamlessly integrates with existing marketing tools such as ESPs, subscription partners, review platforms, and helpdesks.

Pros of LoyaltyLion

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  • It lets businesses create custom point-earning opportunities that incentivize customers to share their data and encourage more regular interactions.
  • Brands can integrate loyalty program data into more marketing activities to bring truly personalized communications. Marketing teams can tailor emails and SMS messages with unique data such as point balances, available rewards, or tier statuses.

Cons of LoyaltyLion

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  • Some users commented that the software’s reporting features need improvement.

Breakdown of core features

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Points and rewards

LoyaltyLion allows customers to earn points for any on-site activity – from purchases to reviews and referrals. Customers can exchange points for vouchers, gift cards, or custom rewards such as free products or shipping.

Integrated loyalty program

Businesses can use LoyaltyLion to design a fully on-brand, integrated loyalty program on their site. Brands can improve program engagement and strengthen brand identity with customizable, on-brand loyalty components, visible at every stage of the customer journey. Users can build the page directly within the store’s code, with no need for a panel, iframe, or pop-up.

Loyalty program analytics and insights

With LoyaltyLion, organizations can continually optimize loyalty programs with advanced customer insights. Businesses can see real-time statistics, referrals, and retention with the platform’s in-built dashboard. Furthermore, users can utilize the eCommerce Insights loyalty app to monitor customer engagement and retention.


LoyaltyLion empowers brands to support customer advocacy by rewarding referrals made via social, email, or mobile. Customers can send referrals via links or implement the solution’s standalone referral widget.

(Last updated on 07/06/2022 by Liz Laurente-Ticong)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Any Sized Businesses


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  • Points and rewards
  • Integrated Loyalty Program
  • Loyalty Page Editor
  • Loyalty tiers
  • Campaigns
  • Recommendations Board
  • In-Cart Rewards
  • Instant Points
  • Cross-Store Rewards
  • Referrals
  • Real-time On-site Notifications
  • Intelligent loyalty emails
  • HTML editor for emails
  • Create and replicate email templates
  • Analytics and insights


  • Shopify Plus
  • Shopify
  • Shopify POS
  • Magento
  • BigCommerce
  • Klaviyo
  • dotdigital
  • Omnisend
  • Mailchimp
  • API integrations

Pricing Model

  • Classic
  • Advanced
  • Plus


  • German
  • English
  • French
  • Italian
  • Dutch
  • Spanish
  • Swedish