Product Quick Facts
LeadMaster, which is headquartered in Atlanta, Georgia, is a marketing automation system that offers sales support services for companies in the United States and Canada. One of the main components of their platform helps companies automate processes such as newsletters, drip campaigns, and lead nurturing. LeadMaster serves companies in a wide variety of industries including real estate, call centers, healthcare, and manufacturing, among others.
LeadMaster reduces the number of manual tasks by automating functions such as drip marketing, lead nurturing, email marketing, surveys, ROI reporting, and newsletters. Aside from marketing automation, LeadMaster also provides market segmentation services, which allows organizations to better target prospective clients. One of the aspects of LeadMaster is its focus on mobile CRM. This gives sales representatives and marketing executives greater flexibility and ability to engage leads and guide the sales funnel. CRM analytics allow key decision makers to understand which campaigns are working and which ones need to be tweaked. LeadMaster reports are easy to understand yet in-depth in their data presentation.
When Nebraska Christian College (NCC) needed to find a way to reduce the time and money necessary for manual data entry and communication, they turned to LeadMaster for help. In addition to communicating efficiently with current students, NCC needed to target prospective students as well. Through LeadMaster’s marketing automation and built-in analytics, NCC overhauled its communication process and now boasts students from at least 20 states. Drip marketing coupled with lead nurturing campaigns helped NCC meet its goals and marketing needs.
Not sure if LeadMaster is the right marketing automation software for your organization? Call, click, or email to speak with an unbiased Technology Advisor for a no-cost, no-obligation consultation on your unique requirements.
(Last updated on 05/05/2016 by Mary Houston Coker)