LaunchFire

About LaunchFire

Launchfire are digital engagement specialists who use game elements to improve everything from consumer interaction with brands’ online assets to recall rates for business on-boarding and training programs. While Launchfire utilizes game elements in much of their work, these mechanics aren’t limited to just points and badges. Instead, this Ottowa-based agency also integrates more meaningful game elements, like incentives and immediate positive feedback.

Launchfire’s services are mostly consumer-facing, though they do occasionally dip their toes into business to business advertising. Their work spans a range of categories, but some of their biggest clients are in the retail, dining and consumer product goods. Launchfire offers specific solutions for their clients – like sweepstakes, contests, and training programs – as well as more traditional agency services, which range from strategy and creative to account and project management. And as a digital engagement agency, Launchfire also provides the requisite services of any online firm, namely analytics that track the success of a campaign and end-user support to ensure consumers are getting the full experience.

Launchfire’s work has included some of the largest brands in North America, like CNN, NBC, Microsoft and Allstate. To prepare for the release of their TrueBlue loyalty program, JetBlue needed to train all of its employees on the new features and benefits of the revamped program. Launchfire designed and implemented a virtual training program complete with game elements that rewarded trainees for expanding their knowledge of TrueBlue and challenged them to some friendly intra-company competition. Launchfire’s platform resulted in employees playing the game 26 times, spending 46 minutes per play period and averaging a 90% on the follow up test.

See more gamification options in our Gamification SmartAdvisor.

(Last updated on 03/21/2016 by Russell Nanney)