Product Quick Facts
Kwanzoo is an account-based marketing solution that matches targeted accounts with custom display ads, matching by cookies or IP addresses. From an initial list of accounts or personas, Kwanzoo sources contacts, creating a master list of contacts for a specific ABM social program. Kwanzoo then matches this B2B contact list to their social media handles, allowing targeted accounts to be served ads as they use their social media accounts.
Users can reach accounts outside of North America, and into the global sphere (EMEA, APAC, LATAM, others) with ABM global IP-based targeting, and distribute account-targeted ads through multiple demand side platforms. Kwanzoo targets ABM ads that are personalized according to contact profile data (job title, lead score) and account attributes (industry, company size, company revenue, etc). Software analyzes account-level insights, in real-time, on all anonymous visitors who click ads or visit website. The Kwanzoo platform allows users to run all targeted display programs in one place; ABM, retargeting, personalized display, and content syndication programs can be run concurrently.
Kwanzoo matches each global account to specific IP address ranges to reach users at the account with targeted ads across the web. The unified dashboard shows users target accounts, accounts reached, accounts engaged and top accounts. Sales team members can use this date to increase sales velocity, drive the pipeline and close more deals. Kwanzoo past-purchase targeting does not require target account lists; instead, Kwanzoo will generate account lists based on provided competitors’ lists.
Kwanzoo ABM Standard solution is designed for customers targeting North America-based companies. ABM includes integration with Oracle BlueKai, for access to a database of over 1 billion cookies.
(Last updated on 04/07/2017 by Jonathan Darcy)