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Global communications platform for businesses and developers
our rating 4.5 out of 5 Stars

InfobipProduct Overview

  1. About Infobip
  2. Pros of Infobip
  3. Cons of Infobip
  4. Breakdown of core features

Infobip product overview

Infobip is a global omnichannel communications platform that helps brands create meaningful relationships with their customers at scale. It also functions as a customer engagement platform with a range of solutions, messaging channels, and tools for advanced customer engagement, authentication, security, support, and retention.

Organizations can develop and grow customer relationships over any channel with the Infobip full-stack, cloud communication Platform-as-a-service. The platform enables businesses and developers to build, coordinate, and intelligently orchestrate all engagement activities across their customers’ lifecycle. Additionally, it has a programmable, single interface within a scalable and user-friendly communication platform.

The platform has over 650 direct global telco connections across six continents, ensuring low-latency, high-reliability interactions. Infobip has a global compliance engine that allows users to send customers messages in any country while following in-country regulations.

Pros of Infobip

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  • With Infobip, businesses can achieve deeper customer engagement across local and global channels, including SMS, RCS, WhatsApp, voice, video, email, and chat apps.
  • The platform empowers companies to deliver better outcomes by enhancing communications. It provides a fully integrated contact center, marketing automation, and chatbot building solutions.

Cons of Infobip

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  • Some users commented that the platform lacks flexibility.

Breakdown of core features

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SMS messaging

Businesses can reach customers with Infobip’s global messaging service that connects to 65% of the world’s mobile devices. The platform has redundant connectivity and intelligent routing, so messages follow the best delivery path with the lowest latency. Its built-in global compliance engine constantly updates with the latest in-country regulations and operator requirements.

MMS messaging

Infobip allows organizations to implement engaging messaging experiences through MMS via API. Users can add various media to messages and improve engagement better than regular SMS campaigns. The platform facilitates adding images, audio clips, videos, and GIFs to messages to deliver campaigns that convert. With up to 1600 characters available per message, customers can receive all the information they need in a single media-rich message.

Video communication

Companies can add a personal touch by giving an advanced service level through video messaging. Infobip supports rich, high-quality, and real-time communication for browser and mobile platforms without additional plugins or apps. Users can also keep recordings for future reference.

Voice messaging

Infobip’s high-definition voice services promote engaging voice experiences. Moreover, it enables organizations to protect customers from security risks with secure voice communications. Businesses can also anonymize phone numbers and keep personal data confidential. With Infobip, companies can automate processes, reduce voice recording storage costs, and prevent customers from incurring unnecessary charges.

(Last updated on 02/02/2022 by Liz Laurente-Ticong)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Any Sized Businesses





  • SMS messaging
  • MMS messaging
  • Voice messaging
  • Email
  • Mobile app messaging
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