Improvado

ImprovadoProduct Overview

1. About Improvado
2. Pros of Improvado
3. Cons of Improvado
4. Breakdown of core features

Improvado product overview

Improvado is an ETL solution that facilitates data pipeline automation for marketing teams without any technical skills required. This platform ensures data accuracy and transparency and supports marketers in making data-driven and informed decisions. It is a comprehensive solution to integrate marketing data across the organization.

Improvado extracts data from a marketing data source, cleans, transforms, and normalizes it, and seamlessly loads the results into a marketing dashboard. Currently, it has more than 200 pre-built connectors. The Improvado team implements new connectors for their clients upon request.

With Improvado, marketers can consolidate all marketing data in one place for better insights into how they’re doing across channels, analyze attribution models and detailed e-commerce insights, and get accurate ROMI data.

Improvado is being used by companies like Asus, Gymshark, BayCare, Monster Energy, Illy, and other organizations from different industries as their marketing data automation platform. It was designed to provide data accuracy and a customer-centric approach. These values give marketers and business managers accurate reports, helping them make the right decisions relying on the transparency of insights.

Pros of Improvado

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• Improvado allows clients to connect to data sources without any technical skills while providing comprehensive flexibility on data reports due to its data granularity capabilities. Clients can pull data in one click from any marketing tool to build a highly customizable report and get insights into complex data.
• The platform uses a unique approach where each client gets a dedicated 24/7 manager. The manager walks them through the whole process from the start and is always available to help.

Cons of Improvado

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• Improvado might not be suitable for small companies at the earliest stages of analytics maturity since they wouldn’t be able to utilize all the features it offers.
• The platform’s dashboard feature can be improved. However, it has partnerships with leading data visualization solutions.

Breakdown of core features

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Data extraction and loading

This is the first step of the extract transform load (ETL) process. Improvado connects to data sources across marketing channels, including Google Analytics and Amazon Advertising. Then, it pulls that data out from there to the next stage: transformation.

Data transformation and normalization

The marketing data from the client’s data sources are being cleaned and normalized with the highest possible accuracy. Improvado ensures that the marketing data is as accurate as possible and ready for easy loading into the final destination: reports.

Data visualization

Improvado loads marketing data to a marketing dashboard and provides various integrations to meet client needs.

(Last updated on 02/02/2022 by Liz Laurente-Ticong)