Product Quick Facts
iContact is an email marketing software that analyzes customer preferences and generates customized emails. Fully intergrated with Salesforce, iContact allows company sales representatives to engage and convert contacts without navigating new software. Features include message creation, list management, personal coaching, auto responders, Spamcheck, reports, social media and technical support.
Access list management tools add new contacts through a sign-up form on a company’s website or Facebook page. iContact details bounceback handling and automatic subscription management. iContact users have access to hundreds of email templates that are mobile friendly and that don’t require HTML coding on user’s part. Businesses can customize messaged with drag-and-drop tools, and technical support is available.
iContact stores data surrounding contacts, surveying their preferences at sign up. Schedule customized email messages over time to build rapport with customers, and track automated posts on social media sites such as Facebook, Twitter and LinkedIn. Developers ensure that email sent through iContact doesn’t end up in spam traps and that users can access data tracking to analyze email delivery and receipt.
iContact Pro builds upon the iContact platform to automate email marketing with triggered messages, personalized emails, and tracking all digital marketing efforts across company’s website, landing pages, and social media sites.
Not sure if iContact is right for you? Use our Product Selection Tool to compare other email marketing solutions. Have questions? Call one of our unbiased Technology Advisors for a free consultation.
(Last updated on 03/03/2017 by Jonathan Darcy)