About IBM Enterprise Marketing Management
IBM is recognized as one of the most innovative companies in the world, focusing on cyber security, big data, and other relevant IT objectives. They are known for their dedication to each client, continued technological innovation, and corporate responsibility. IBM Enterprise Marketing Management helps over 2,500 organizations efficiently manage their marketing automation campaigns
Through multi-channel management, IBM’s Enterprise Marketing Management solution allows companies to keep track of clients from a multitude of locations. This solution can also be combined with other IBM solutions including cross-channel marketing optimization, customer experience management, digital marketing optimization, marketing performance optimization, and price and promotion optimization. When tethered with other enterprise marketing management solutions, marketing automation ensures optimized performance and productivity as companies discover how consumers are interacting with their brand. Detailed analytics ensure highly relevant and personalized dialogue across all marketing channels.
Mizrahi Tefahot Bank Ltd. boasts over $39 billion in assets, and the company is one of Israel’s largest and most respected banking groups. With the help of IBM enterprise marketing management, Mizrahi Tefahot Bank was able to reduce the total amount of time spent marketing its new financial products by a staggering 99% over the course of a year.
(Last updated on 05/05/2016 by Mary Houston Coker)