Product Quick Facts
Hull is marketed as “the engagement layer for the internet”. The stated goal of Hull’s team is to “help the world’s best brands create passionate communities of engaged users, uncover behaviors and leverage this data to create connected, personalized experiences, trigger rewards and send targeted messaging based on what users do and don’t do in their apps.”
Hull’s platform offers user management, gamification, engagement mechanics, segmentation and targeted messaging in a single product.
Hull assists brands with creating rich user experiences, engaging users with points, currencies, badges, rewards, leaderboards, games, and ubiquitous mechanics like messaging, comments, activity feeds, transactional emails on user actions and more. Hull can control and amplify messages across all channels, integrating with countless other systems thanks to their unique Graph API. Hull’s platform allows unlimited customization, so customers can build highly engaging and personalized consumer experiences.
Hull tracks what users do and stores it in a unified user profile that consolidates everything across every App, Campaign, Web and mobile app you build.
This data is monitored in a dashboard that lets you create razor-sharp segments to trigger rewards, unlock badges and send targeted life-cycle messaging via Email and Facebook Notifications. Hull says this allows for 10 times the average engagement rate.
Hull’s customers range from industries including Consumer Brands, Media, and more. Some bigger names have included Universal Pictures and StudioCanal who have been using Hull for all their online marketing to retarget customers cross-movies. The re-engagement rate of their owned community is 10 times what they previously had with mailing lists, and more than 1000 times what they received with targeted advertising.
Not sure if Hull is the right engagement tool for your organization? Call, click, or email to speak with an unbiased Technology Advisor for a no-cost, no-obligation consultation on your unique requirements.
(Last updated on 12/20/2016 by Russell Nanney)