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Product Quick Facts
About The Brand Club
Hooptap, makers of The Brand Club, conceptualizes and develops technological solutions based on their gamification platform. They design and provide completely white-labeled solutions for companies around the world, with the goal of engaging, activating, and retaining users, fans, customers, employees, and TV or mass media audiences.
Hooptap is an extremely flexible platform which adapts to the needs and goals of each client; it can be also integrated with legacy systems like CRMs, web applications, or other customer-facing systems. Prepared to process a heavy load of server requests and supporting real-time data transfer, Hooptap allows immediate activation and administration of multiple environments that include their gamification features — facilitating quick implementation.
Consum, a leading Spanish food retailer, decided to work with Hooptap to boost its loyalty program with a Danone product campaign. Danone, a multi-national food products corporation, wanted to launch a campaign to familiarize users with their products in Consum’s environment. Danone’s objective was to increase sales by 20 percent. Hooptap developed Consum’s Brand Club, where users interacted with the different product varieties. Danone challenged the customers to play new games every day, while discovering new content about their products and the brand itself. During the campaign, users in Consum’s Brand Club could win points to spend at a virtual grocery store, sponsored by the brand, and get discounts and prizes which could be used at the usual POS. This gamified environment worked to engage the audience and monetize this relationship in a fun and interactive way.
Not sure if Hooptap is the right gamification vendor for your organization? Call, click, or email to speak with an unbiased Technology Advisor for a no-cost, no-obligation consultation on your unique requirements.
(Last updated on 02/02/2022 by Russell Nanney)