Product Quick Facts
FoxMetrics, a web analytics software firm, goes beyond the traditional practice of tracking business website activity by counting more than page hits and bounce rates. The company began operations in 2010 with the vision of providing simple, efficient products which replace existing systems that require a team of employees to maintain. FoxMetrics was created by a leading software engineer and a user experience director, both frustrated with the lack of actionable analytics tools on the market (as well as rising costs and time-to-market). Together, they designed and built an affordable, all-in-one solution that combined the most powerful features of enterprise-level analytics and personalization tools.
Based at the “person level,” its customer analytics platform monitors and describes not only potential customer visits, but what takes place while that person browses. FoxMetrics web analytics products are designed for use by small to mid-sized businesses.
Rather than simply tracking the visitor as having stopped on the site, FoxMetrics web analytics details such actions as which pages that person visited on a site, which on-site features he or she used, and whether or not the visitor clicked on an advertisement. The key component of a web site, according to FoxMetrics, is the potential customer’s specific interactions. From this foundation, the FoxMetrics comprehensive web analytics platform integrates real-time business analytics and customer behavior analytics into a single product. This provides clients with actionable, key performance indicators (KPI), including sales and data related to customer life cycles over the previous week. FoxMetrics products are also available for monitoring and analyzing the same data for mobile applications.
(Last updated on 03/21/2016 by Cameron Council)