Product Quick Facts
Fanplayr focuses primarily on harnessing big data to generate targeted conversions for e-commerce businesses. This Palo Alto-based company is one of the leaders in targeting online consumers with real-time offers. Utilizing data and its own enterprise solutions, Fanplayr helps create campaigns on-the-fly to entice consumer conversions for businesses and close sales opportunities.
Fanplayr offers its services in a no-nonsense titled solution, Fanplayr’s Gamified Offers. When a business implements Fanplayr’s system for conversions, the software analyzes the behavior of site visitors and determines optimal times and offers based on aggregated data. All of these offerings can be customized, on-the-fly in order to catch customers at the right time to encourage a purchase. These offers are presented using game elements and can be customized to fit your brand or pulled from a stock library created by Fanplayr. The gamified offers are integrated with social media like Facebook and Twitter to encourage distribution. Furthermore, these gamified campaigns can be posted across all of your business’s channels, from Facebook to a company website or even an email newsletter or Google Ads. Fanplayr offers three packages and an additional enterprise pricing plan for much larger businesses.
Seattle Coffee Gear partnered with Fanplayr to create a campaign for improving user engagement and providing real-time offers. Compared to a control group at Seattle Coffee Gear, the offers generated by Fanplayr had a 14% higher conversion rate and their purchase values were 30% larger. Optimization of their incentive programs gave them an edge without costing the business an unmanageable amount of capital.
See other gamification options in our Gamification SmartAdvisor
(Last updated on 03/21/2016 by Russell Nanney)