Fanplayr product overview
Fanplayr is an eCommerce and website behavioral data platform that uses machine learning and AI to enable businesses to increase conversion rates and revenue. Additionally, the solution lets organizations collect more leads and retarget visitors with personalized recommendations during and after the shopping experience.
Fanplayr utilizes behavioral segmentation patented technology to improve website conversion performance. Its suite of proprietary SaaS technologies drives eCommerce revenues and lead advancement for businesses across a wide array of market verticals, including retail eCommerce, travel, and telecommunication. It analyzes web users’ behavior, identifying parts of the conversion funnel to realize new value.
The software also captures and applies first-party website visitor data-in-motion with AI, machine learning, and custom business rule sets to deliver highly segmented and targeted content and interactions. Fanplayr optimizes conversions to achieve desired business outcomes and defined performance metrics.
Pros of Fanplayr
- It makes behavioral data actionable by providing real-time intelligence and insights for websites and services, enabling behavioral personalization for visitors. Fanplayr’s service empowers businesses to understand and interact with visitors by analyzing their behavior and intent.
- It constantly tests and iterates campaigns to determine which offer makes sense to target to which segment of visitor traffic.
Cons of Fanplayr
- Some users had issues with the software’s connection and capability to track outside traffic.
Breakdown of core features
With Fanplayr, users can select audiences with rule-based visitor segments built from customizable attributes. The software’s advanced segmentation engine allows retailers to divide cohorts of shoppers defined by traits. It also identifies behavior and delivers incremental conversions by targeting users who would otherwise bounce. Businesses can use collected visitor and behavioral attributes to align messages and offers with implicit and explicit visitor intent.
Fanplayr lets users act on real-time insights to transform their eCommerce business. Retailers can watch how their sales-cycle performance changes over time while gaining access to several drill-down metrics. Users can determine what works and doesn’t and which cohorts convert better than others. Furthermore, the platform pinpoints key characteristics among converting customer profiles to determine segmentation and targeting strategies. Businesses can then adjust strategies as they examine various performance-based reports and customer profiles the system generates.
The solution provides custom-tailored real-time offers and messages. Its Targeted Messaging feature facilitates creating personalized and engaging messaging targeted at visitors as they navigate the business site. Retailers can discover the best incentives to entice users and send them in real-time to increase conversions. Businesses can also add new leads to their email list by encouraging visitors to give their email addresses through a segmented approach.
Fanplayr offers a full-featured editor for creative assets, including banners, popup offers, or email collections. It has an array of Extensive Templates users can choose from to get going quickly. Users can also edit every aspect to make it look exactly the way they want.
(Last updated on 06/28/2022 by Liz Laurente-Ticong)