Factoreal product overview
Factoreal is a digital customer engagement automation platform that provides businesses with massive segmentation capabilities. It delivers ML-driven event processing and multi-channel interaction functionalities to empower organizations to transform their customer engagement initiatives.
Factoreal unites email marketing automation, mobile marketing, social media marketing management, social ad management, customer journey automation, e-commerce integration, personalization, and segmentation into one simple, connected platform.
The platform caters to businesses of all sizes and provides access to finely curated, ready-to-use automation workflows that combine channels like email, SMS, mobile, web, and social ads.
Pros of Factoreal
- Factoreal automates processes and activates the entire customer experience. Its ML-driven insights track user behavior across e-commerce stores, websites, apps, email, and SMS. Using this information, it builds seamless, multi-channel automation workflows that save time and allow businesses to scale and grow.
Cons of Factoreal
- Since Factoreal is comparatively a new product, its tutorials and self-help articles are limited.
Breakdown of core features
Email builder and automation
Factoreal’s email marketing capability enlarges the audience with personalized and behavior-centric emails. Following a trigger and action system, the automation features let users send a series of emails and build a criteria-based email journey. Users can configure automated emails for every marketing aspect without breaking a sweat, from onboarding to nurturing and re-engagement to retention.
SMS marketing automation
The solution enables businesses to start creating deeper connections with customers on SMS. Factoreal’s orchestration, automation, and personalization capabilities allow users to fine-tune delivery time and context, making every text more relevant.
Using Factoreal’s SMS capability, users can see which audience segments respond best to text message marketing and use it only when it is most effective. As a result, companies can save money on customer engagement.
Customer journey orchestration
Factoreal creates hyper-relevant marketing campaigns based on customer actions, inactions, and lifecycle stages. Users can flow along with the customer as they hop between channels and devices. The solution’s customer journey simplifies the segmentation of customers, maps their journeys, and delights them across the web, email, SMS, and mobile with personalized communication.
Consumer behavior tracking and insights
Factoreal captures intelligent, contextual interactions across all customer-facing channels with real-time and historical customer data, decision trees, rules, and machine learning. It uses these findings to improve the customer experience from every angle.
(Last updated on 08/11/2021 by Liz Laurente-Ticong)