Product Quick Facts
eTrigue is marketing automation software that offers powerful marketing campaign capabilities. eTrigue allows users to quickly build campaigns through a drag and drop interface and enables marketers to quickly define campaign audiences and segments. This flexible software allows for quick changes to campaigns and assets. eTrigue DemandCenter provides flexibility to meet the needs of fast-paced clients. It allows even small marketing teams to use sophisticated marketing automation in order to reach the right audience.
eTrigue captures anonymous and known prospect data including referral URLs, derived data, location, and much more, giving companies the ability to discover more about their prospected information. eTrigue’s prospect activity tracking and digital biographies are a leading resource for companies seeking to engage potential clients and cultivate loyal ones. Comprehensive reporting, CRM integration, Google AdWords integration and integration with leading webinar providers ensure that marketers can create effective, multi-faceted campaigns.
eTrigue’s features include automated lead nurturing to ensure that contacts are not overlooked and ongoing campaigns to engage all prospects automatically and nurture them into sales-ready leads. Website visitors can be identified and tracked by their company and demographic information. Prospects are identified, profiled, and segmented them with powerful, search-based capabilities. Real-time Lead Alerts give sales an immediate snapshot when prospects are engaged and ready to buy. eTrigue allows for analyzing and measuring individual message success and campaign effectiveness to guide where companies should be investing marketing resources. With the drag and drop interface, campaigns can be deployed with the right timing to convert leads to sales. Campaign results can be viewed in real-time with eTrigue.
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(Last updated on 05/31/2017 by Russell Nanney)