Product Quick Facts
About Parse.ly Dash
Founded in 2009 by CEO Sachin Kamdar and Andrew Montalenti of DreamIt Ventures, Parse.ly specializes in digital content analytics and optimization for publishers through its self-named platform. The privately held, venture-funded company is based in New York City, and clients include Mashable, Atlantic Media, Ars Technica, Talking Points Memo, and MIT Technology Review.
Dash, launched in 2012 to run on Parse.ly’s content analytics and optimization platform, uses data aggregated from publishers’ websites to provide specific information on how individual content, author contributions and referrals are contributing to the site’s traffic. By parsing articles and content, Parse.ly’s Dash content analytics utility sorts through five billion monthly pageviews and 160 million monthly online visitors to make recommendations to its customers in easy-to-understand language and visual graphics. Offering both real-time data and historical trends, the information can be broken down in a variety of ways and easily exported in most popular formats. While Parse.ly’s Dash content tracking software is used by some of the largest and best-known names in publishing, this content strategy management platform can successfully be used smaller content publishing ventures as well, from blogs to local news outlets. For those that wish to further customize their experience, Parse.ly makes Dash’s API available. While Dash is priced more expensively than many other web analytics solutions, its exclusive focus on the needs of the digital publishing world make it worth the cost for many, and since the company offers a 30-day free trial, determining whether this is the best solution for you is risk-free.
(Last updated on 02/02/2022 by Cameron Council)