Product Quick Facts
CrossCap Marketing Calendar Software is an omnichannel marketing calendar software that helps marketing stakeholders plan and consolidate all campaign activity across multiple departments and divisions by providing a single system for outlining the strategy and tracking the performance of marketing initiatives – facilitating cohesive campaigns that achieve planned goals. Accessible via the web or mobile devices, the marketing calendar and marketing plans are available anytime and from anywhere to keep all parties aligned and up to date.
CrossCap features include a 360-degree view of all marketing initiatives, definition of marketing strategies and plans, allows comparison of marketing plans across years or iterations/versions, all stakeholders can attach creative briefs, assets or other supporting marketing materials and allow for comparison with concurrent, linking of campaigns to associated media and vehicles for improved visibility and reporting, overlay and trend KPIs on the marketing calendar against the existing marketing plan, multiple handy filters to portray departmental marketing calendars vs an overall organizational marketing calendar, filters per team per geographic area per channel are available, share preferred workspace with others to invite collaboration. CrossCap also provides different levels of control through statuses — preliminary, active, final, and confidential — permits defined stakeholders with calendar management functions, agile configuration and full calendar customization, allows users to add as many lanes and sub-grouping as the business needs, globalization/localization for multiple language support, custom color coding and campaign visualization. CrossCap Marketing Calendar Software is for medium to large-sized businesses and ensures alignment of all marketing activity to the creative brief and other strategy documents, lets the stakeholders make updates in real-time, and keeps corporate teams focused on the bigger picture with goals and KPIs captured inside the calendar.
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(Last updated on 06/27/2017 by Russell Nanney)