CRM CreatioProduct Overview
Creatio product overview
Creatio is a global provider of CRM and business process automation software. Its intelligent platform accelerates sales, marketing, service and operations for thousands of customers and hundreds of partners worldwide.
Creatio’s CRM platform is designed for midsize and large enterprises to accelerate sales, marketing, service, and operations. This platform helps to align data, processes, and teams enabling them to connect with digital native customers and rapidly adapt. Creatio also provides its users with full-fledge applications to accelerate marketing, sales, and service that can be deployed as standalone products, or as a bundle on a single CRM platform.
Pros of Creatio
Creatio integrates marketing, sales, and services into one platform. Out-of-the-box capabilities allow companies to quickly implement processes. Users can comment and collaborate on customers and leads, as well as follow certain profiles and projects.
Cons of Creatio
While coding is minimal, some is still required for creating forms. Email marketing is not as seamless as dedicated newsletter software.
Breakdown of core features
360° Customer View
Creatio allows users to view customers, leads and opportunities. The system also stores all interactions history in their profiles. Profiles can be further organized by categories set by the user, like location, inudstry, and more.
Business Process Management
Creatio’s BPM engine enables users to automate internal business processes. Prebuilt best practice processes powered by AI also take the guesswork out for companies, designed to yield positive results in the shortest possible period.
Professional lead management tools allow users to capture and track leads as well as qualify them based on their readiness to sales and assign leads to proper agent or team.
(Last updated on 12/02/2019 by Marshall Bright)