An end-to-end product management solution
our rating 4.5 out of 5 Stars

Craft.ioProduct Overview

  1. About
  2. Pros of
  3. Cons of
  4. Breakdown of core features product overview is a product management solution that enables product managers to do their work — including feedback capturing, planning, decision making, and roadmapping — in one purpose-built tool that integrates with most commonly used platforms. provides an authoritative data source that backs up important product decisions, allowing product managers to be more confident, influence stakeholders, and lead with authority. provides product teams a place of their own. Through its powerful sharing and collaboration features, creates a transparent environment, inspiring the organization to build better products customers want. This PM software goes beyond just planning, prioritization, visualization, and roadmapping functionality — every feature within the platform was handpicked to help you make better product decisions and achieve the organization’s objectives. provides a framework and functionality that meets the unique needs of high-performing product management teams. is a start-to-end, agile product management platform that enables organizations to discover ideas, generate story maps, collaborate on projects, and create product prototypes. The solution helps entrepreneurs and highly experienced product managers and owners plan stories, sprints, and roadmaps, as well as collaborate with all teams in a single, centralized location. Craft enables users to discover, collect, and explore ideas and feedback from teams and customers, centralizing all questions for each third party or client with a complete backlog.

Pros of

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  • is a one-stop shop for product management. It provides capabilities for strategy, ideas, feedback, roadmaps, prioritization, progress tracking, and team collaboration in one simple-to-use platform.
  • It has a well integrated feature set, allowing teams to manage backlog, create story maps, manage roadmaps, handle workflows, create story specs, collate user feedback, and connect it all to the team’s strategy.
  • It keeps everyone on the same page with a clear sprint backlog and clear milestones without having to scramble between the different tools. Product development processes can be shared with the team and stakeholders. It provides everyone the necessary overview of the big picture.

Cons of

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  • was launched in 2015. Being a newer software, it has limited native integrations available.
  • Implementation of this software can be time consuming.

Breakdown of core features

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Roadmapping allows product teams to create tailored roadmaps that seamlessly connect strategy to features. Connecting strategy to execution with views lets teams visualize how objectives and key results/KPIs relate to specific features. The software enables teams to monitor status and get an instant snapshot of progress status, feature completion, and how features connect to OKRs. It provides a dedicated collaboration space to communicate status updates to team members, ensure everyone is speaking the same language, and tie everything back into a single product system of record. keeps roadmaps transparent and synced to current plans and OKRs to maintain true alignment as the product evolves. It allows users to customize and share tailored views with stakeholders to get buy-in, communicate updates, and bring clarity to all product decisions.

Strategic inputs lets teams document product strategy and connect it to execution. Product teams can create a central repository of all product information and seamlessly connect each element to the ideation and planning processes. Users can provide additional context to help stakeholders understand the rationale behind decisions. Everything created in strategic inputs can be connected to epics, stories, and other items within, enabling users to get the full picture when optimizing strategy, planning, and prioritization. Teams can bolster planning decisions with objectives, key results, personas, labels, and themes. Detailed summaries can be created to describe product positioning and go-to-market strategies to increase the likelihood of internal buy-in. allows users to describe their business in their own words using custom topics or category labels. Users can index and filter items using terms that best define their organization.

Prioritization engine

Product teams can prioritize and share their decisions with The software enables teams to prioritize with confidence using best practice methodologies that help generate buy-in and maintain alignment across the organization. With WSJF, RICE, and MoSCoW baked into, users can dive into prioritization without wasting time on spreadsheet formulas. Each framework’s algorithm automatically calculates item scores based on the chosen criteria, saving time and effort. Product teams can create their own prioritization model with unlimited custom fields and the ability to score items how they want. offers flexibility in evaluating product features and mapping priorities. Teams can stick to one framework and improve it over time, or create multiple frameworks to assess the data from different perspectives. Users can review ideas in context of their strategy and product vision. Teams can connect their thought process to product insights and customer feedback without switching screens, tabs or tools — all while taking dependencies and data-insights into account.

(Last updated on 02/02/2022 by Liz Laurente-Ticong)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Any Sized Businesses




  • Agile tools
  • Behaviors and flows
  • Collaboration
  • Idea and feedback collection
  • Content import / export
  • Feature management
  • Kanban
  • Milestone tracking
  • Prioritization
  • Product designs
  • Product roadmaps
  • Requirements management
  • Resource management
  • Shareable product specification
  • Team implementation
  • User story mapping
  • Workflow management


  • JIRA
  • Azure DevOps
  • GitHub
  • Pivotal Tracker
  • GitLab
  • Google Drive
  • Dropbox
  • Zapier
  • okta
  • targetprocess
  • SAML
  • Google Workspace
  • PingIdentity
  • Intercom

Pricing Model

  • Essential
  • Pro
  • Enterprise


  • English