Product Quick Facts
About Comarch ERP
Comarch enterprise resource planning (ERP) software is the ideal solution for small and medium sized enterprises that want to improve their overall effectiveness and efficiency. Founded in 1993, Comarch has over 20 years of industry experience, culminating over 3000 successfully completed projects in over 40 countries.
Comarch ERP includes many modules that integrate with each other to maximize overall efficiency. Businesses can adopt as many or as few modules as they desire, in order to create a truly custom solution. The campaign management module conducts marketing activities and facilitates communication through online and offline channels. This module can monitor and track campaign progress and workflow, as well as report and analyze campaign results. The customer engagement module comprehensively allows users to increase customer motivation and commitment through implementation of gamification technology. Customers can share their successes with friends via social media, and are informed of all major developments and achievements. The customer loyalty management module allows for users to create unique customer engagement programs that effectively manage memberships and rewards, interacting with customers along the way. Comarch ERP users can utilize the smart analytics module and the social mining module to aggregate and analyze data to solve current problems. The customer relationship management (CRM) module gathers comprehensive customer information and consistently manages it.
In 2011, Enterprise Rent-A-Car decided to re-launch its Enterprise Plus loyalty program, and was looking for an ERP system to manage and maximize the efficiency of the program. Using Comarch ERP, Enterprise Rent-A-Car experienced a 26 percent increase in enrollment, a 24 percent increase in rentals, and a 25 percent increase in revenues. Enterprise Rent-A-Car praised Comarch’s dedication to the project, including its efforts during the building and launch phases of the program, but also its commitment throughout the first year as enhancements were made to the program.
Not sure if Comarch is right for you? Check out the other enterprise resource planning software in our ERP SmartAdvisor.
(Last updated on 04/08/2016 by Jonathan Darcy)