Product Quick Facts
BrightInfo is a real-time marketing content personalization engine. The software’s algorithm learns your website content and analyzes visitor behavior, then serves relevant content to each visitor at suitable points within the natural browsing flow.
BrightInfo profiles anonymous prospects in real time, using individual behaviors (new or returning visitors), crowd behavior (navigation patterns and browsed content), and textual hints (page content and search keywords). Text analysis tools with text-level comprehension can detect keywords within content to use in audience profiling. BrightInfo automatically discovers all types of marketing content, and users can also create recommendations manually. Users can control how many interaction points BrightInfo produces, the frequency of recommendations, and the targeting of content to specific audiences.
During your free trial, BrightInfo deploys on your site in an A/B testing environment to compare how the platform performs against your regular content.
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(Last updated on 02/02/2022 by Jonathan Darcy)