BrightEdge product overview
BrightEdge is an SEO solution that transforms online content into tangible business results, like traffic, engagement, and revenue. Powered by an AI and machine learning engine, the platform gives marketers real-time research, recommendations, and rankings. Because it crawls the web and collects first-party data, it is capable of web-wide, real-time measurement of digital content engagement across all digital channels, including search, social, and mobile.
As a SaaS content marketing platform, BrightEdge enables marketers to drive traffic, conversions, and revenue from their largest marketing channel – organic search. It empowers businesses to discover the exact search demand of visitors and create engaging content that will convert prospects into paying customers. BrightEdge blends search intent discovery, optimized content creation, and SEO measurement into one integrated solution.
Pros of BrightEdge
- Its Forecasting feature allows marketers to predict the total addressable market and potential gains in revenue or traffic with the push of a button.
- It takes the guesswork out of SEO research, so users can confidently create new content and optimize existing content. It also reveals which web pages and content types are winning the top spots on SERPs for any search keyword.
Cons of BrightEdge
- The software is complex and has a steep learning curve.
Breakdown of core features
BrightEdge Instant gives access to real-time, on-demand search data, empowering businesses to explore specific questions about the market. Marketers can discover quantitative, data-driven answers with rapid speed and accuracy. Companies can also research what consumers are searching for in real-time and uncover timely opportunities as they happen.
The software uses the power of artificial intelligence (AI) to curate relevant topics and keywords for the business to pursue. Using only a seed list of relevant keywords, its AI expands the topic list, arming marketers with an expansive list of relevant keywords to target – including keywords currently trending in real-time. As a result, the business can expand its content reach and grow qualified traffic to the website.
Conversational keyword research
With BrightEdge, users can discover the conversational queries happening in their space. Marketing teams can identify the top-of-funnel, awareness-generating question keywords and their search volumes. Then, they can apply contextual filters to understand search intent better. In addition, the platform lets users analyze the keyword landscape and identify keywords containing questions for Quick Answer and Voice Search optimization opportunities.
Page Reporting identifies the content that prompts brand engagement and customer actions so the business can repeat success. It provides deep insights to recognize content that drives business results. Users can slice and dice the data to develop page-level insights or click to review detailed SEO recommendations. Marketers can also use Page Reporting to blend in web analytics data to learn how SEO investments impact traffic, conversions, and revenue site-wide – either by content category or at the individual page level.
(Last updated on 06/24/2022 by Liz Laurente-Ticong)