Digital asset management platform for tech companies
our rating 4.5 out of 5 Stars

BrandfolderProduct Overview

  1. About Brandfolder
  2. Pros of Brandfolder
  3. Cons of Brandfolder
  4. Breakdown of core features

Brandfolder product overview

Brandfolder is a cloud-based digital asset management solution for tech companies. It manages and distributes the brand’s assets and maintains consistency as products rapidly evolve. Users can organize, manipulate, distribute, and analyze important digital collateral from a single source of truth with this solution.

Brandfolder provides various processes to handle, store, and retrieve media assets and control digital rights and permissions. The solution is customizable for businesses in different industries, too. It streamlines cross-team collaboration and productivity and authorizes external users to access relevant content.

Brandfolder introduces a reporting engine that allows users to generate custom reports, spot trends, and make better business decisions. It also offers an advanced logistics and insights feature called Brand Intelligence, which lets businesses understand how the assets perform. Using proprietary AI and ML technologies, Brand Intelligence identifies the highest-performing assets and reveals who uses them.

Pros of Brandfolder

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  • Brandfolder simplifies brand asset distribution by sharing an asset, a collection of assets, or an entire Brandfolder with robust privacy controls and user-level permissioning.
  • Companies save time and resources with Brandfolder’s intuitive file management platform. Users can add detailed tags and sorting files in themed or categorized collections to quickly find what they need. They can also indicate specific permission levels and perform bulk actions.

Cons of Brandfolder

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  • The automated tagging feature has been reported to apply tags that do not apply or are not relevant.

Breakdown of core features

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Smart search and discovery

Brandfolder enables users to search across a variety of asset metadata and taxonomy. Users can utilize intelligent search tools like filtering, search multiple ways for automatic discovery, and save common search terms to accelerate the process. Brandfolder has an AI-powered Auto-Tagging feature that automatically adds logical tags to assets upon import, allowing for intuitive discovery when searching. Users can edit and update tags to customize the searchable categories.

Management tools

The software provides management features, such as bulk editing tools so users can save time. It lets businesses make informed decisions about assets with tools that give valuable insights. With Brandfolder, users can control the types of information necessary and configure metadata and details embedded in assets.

Edit and convert

Brandfolder supports file editing, so users can change the file size and type on export. In addition, they can crop assets to custom or preset sizes, including Facebook, Twitter, Instagram, Linkedin, or Pinterest settings.

Workflow and collaboration

The solution facilitates on-brand collaboration across teams and integrates with existing workflows. Businesses can use Brandfolder’s process tools to grow their brand. The software empowers users to customize assets while retaining creative control to keep the assets on-brand.

(Last updated on 02/02/2022 by Liz Laurente-Ticong)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Enterprise Businesses, Mid Sized Businesses





  • Ingesting and Storing
  • Organization and Curation
  • Management Tools
  • Workflow and Collaboration
  • Rights Management
  • Embedding and Sharing
  • White Labeling
  • In-Document Search
  • Pinned Searches
  • Auto-Tagging
  • Filtering
  • AI Image Recognition
  • Automatic Metadata Extraction
  • Controlled Custom Fields
  • Asset Analytics
  • User Insights
  • Brandfolder and Collection Analytics


  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Canva
  • CI HUB
  • Contentful
  • Contentstack
  • Drupal
  • Figma
  • Gmail
  • Google Analytics
  • Highspot
  • Gelato
  • API Integrations

Pricing Model

  • Brandfolder Premium
  • Brandfolder Enterprise


  • English