Aysling product overview
Aysling is a professional services automation (PSA) software solution that runs an entire B2B service-based business, from contracts to cash through projects to payments. It was developed for engineering, software/IT, and marketing/advertising agencies but is flexible enough for different professional service businesses. Aysling’s headquarters is based in Ann Arbor, Michigan, with their entire team located in the United States. Aysling, as a company, has a history of developing SaaS platforms, such as their Media Publishing ERP solution, MagHub.
Aysling has monthly updates for its all-in-one, cloud-based platform that provides project management, customer relationship management, order management, finance, administration, data analytics, customized reporting, vendor management, and ecommerce/event management features. Aysling users can enable or disable the modules their company plans to use while managing numerous permissions. This allows them to create a software platform that is unique to their business and processes, just like building a custom software solution but without the resource cost. Aysling offers many integrations such as HubSpot, Zapier, QuickBooks, and Twilio. Aysling offers custom development by their in-house team to adapt to company-specific workflows that prospects require.
Aysling currently works with many professional service businesses across the globe, from smaller, 10-user companies to 500-user enterprise accounts. They offer live chat, help center, webinar, and in-house training to all clients, and provide an onboarding experience to ensure client success.
Pros of Aysling
- Aysling was created to manage custom development projects and SaaS platform, MagHub. Aysling allows teams to manage their marketing, sales, orders, projects, onboarding, billing, financing, and every other department in their business in one cloud-based platform.
- Aysling is flexible with numerous permissions and modules that can be enabled or disabled based on need. This flexibility offers a custom-built like ERP/PSA solution that would otherwise require companies to spend a great number of resources (time and money).
- Aysling provides many integrations built by their in-house development team. The software vendor also has an onboarding specialist team based in their headquarters in Ann Arbor, Michigan. Both factors contributed to their positive reviews for their live chat, help center, and webinars to assist with onboarding processes.
Cons of Aysling
- Aysling is a newer product in the PSA space; and with that, it is consistently growing and expanding based on the requests of prospects. Some features might not be available in the current Aysling system. However, Aysling offers custom development to interested prospects (with possible charges based on the complexity).
- The Aysling platform is geared towards the back-office operations with contracts to cash management and everything that falls in between. Marketing automation components or general ledger features that other ERP/PSA solutions offer is not Aysling’s primary focus. Instead, Aysling’s development team built integrations with HubSpot and QuickBooks. Using Aysling, HubSpot, and QuickBooks together provides the tools necessary to manage leads through paid and collected orders. The Aysling team has utilized this same structure to manage their business for years.
Breakdown of core features
Aysling provides the tools necessary to track the process of projects as they reach milestones and complete tasks set by the operations team for engineering projects or onboarding users to an SaaS platform. Project management features includes timesheets, project timers, expense management, discussions, notes, metrics, and billing in one suite. Aysling also features a vendor management module that allows businesses to manage vendors and freelancers with their own customized portals with purchase orders, timesheets, and payments. The module enables users to have discussions with the project organizers in Aysling.
Customer Relationship Management
Aysling’s CRM encompasses multiple integrations to Outlook and Gmail for email tracking and logging. It has a Twilio integration for users to make calls directly from the CRM while logging the calls, saving recordings, and creating to-dos based on the conversation. The Twilio integration also allows the sales team to send text messages, adding those to the CRM contact records as well. Aysling features a BCC feature for those not using Outlook or Gmail. It has calendar/to-do dashboards, a HubSpot integration that allows contact information from HubSpot to flow directly into Aysling (and vice versa), and data and reporting features to create custom dashboards that provide the data the sales team needs. Aysling’s CRM includes proposal and order management that allows the entire sales process to be completed within the system with digital signatures, allowing the finance team to collect payments, and the project team to start the onboarding process.
Custom Development and Integrations
Aysling staff includes a development team that provides custom development solutions based on the needs of the prospect looking to adopt the platform. If there is a process or necessary software tool that a prospect needs for their business, the Aysling team will investigate those processes, create a solution, and depending on the complexity, will either provide a quote or prioritize it to one of the free monthly releases if it is already on the roadmap. Aysling also offers numerous integrations and an API that allows flexibility when connecting to software services on the market.
(Last updated on 02/04/2021 by Liz Laurente-Ticong)