AppShore

About AppShore

AppShore is an online customer relationship management (CRM) tool designed for small businesses. The platform is intended to be simple for non-technical users, and minimizes the learning curve found in larger CRM software suites. Businesses can use AppShore to better organize leads, increase revenue, and improve customer satisfaction.

AppShore’s web-based platform helps small companies achieve greater organization without having to implement expensive software, commit to long-term contracts, or hire a dedicated IT staff. AppShore includes lead management, account management, and contact management solutions, along with built-in analytics reports. Leads can be imported from existing lists, or entered manually, and then categorized and filtered using custom criteria. AppShore also includes sales forecasting and can track the performance of sales team members over time. Companies can assign performance metrics to individual salespeople, and have performance reports generated at the end of each month or quarter. AppShore logs full activity records for each user. There is also an integrated email campaign feature that allows users to create templates, personalize individual emails, and build highly targeted contact lists. Team collaboration tools allow users to upload documents and attach company files to emails.  Files can be locked or grouped according to various users’ individual privileges, ensuring data security.

Many small businesses don’t have the resources or dedicated IT personnel to implement a large CRM software suite, but still need the organizational features these programs provide. AppShore is designed to fill this gap, providing the functionality and customization of a full-featured CRM solution but with a stripped-down, intuitive interface.  This allows small businesses to stay on top of their lead and contact management efforts, without having to commit to long-term, expensive software contracts.

(Last updated on 05/05/2016 by Mary Houston Coker)