Product Quick Facts
Appcast, a provider of programmatic job advertising services and software, was founded in Lebanon, New Hampshire in 2014.
Appcast provides employers a new way to advertise their open jobs risk-free on a ‘pay-per-applicant’ basis across a network of 6,000+ career and consumer sites. Rather than spending per-click or per-posting, Appcast makes talent sourcing more effective with a guaranteed return-on-investment. It works with applicant tracking systems and requires no fees or long-term contracts — you only pay for the results you want: completed job applications. Used by over 300 leading employers, Appcast is changing how recruiters pay for recruitment media.
Clickcast, an Appcast product, is the largest cost-per-click job ad management platform that allows agencies and job boards to manage all of their recruitment media from one central location. Along with ease-of-use and a reduction in labor versus managing multiple vendors, Clickcast provides robust campaign metrics that allow for informed programmatic job ad buying, making it an ideal pairing for the Appcast programmatic job advertising service. Best of all, there are no media spend fees and the integration is simple.
Furthermore, agencies and companies can join the Appcast Publisher Network to instantly get access to hundreds of thousands of sponsored employer jobs. All jobs are high-quality, direct-to-employer positions (no competitors harassing your traffic). Since you are paid on the quality of your job seeker traffic, effective cost-per-click yields range from $0.20 to $2.00. Appcast also allows job boards to get Clickcast Certified to become a premier publisher in the largest ad agency buying network in the online recruitment sector.
Have questions about Appcast? Want to find out more about recruiting software or services? Call, click, or email to speak with an unbiased Technology Advisor for a no-cost, no-obligation consultation on your unique requirements.
(Last updated on 03/21/2016 by Jonathan Ward)