Antavo product overview

Antavo is an API-centric, no-code loyalty solution for enterprises. It provides a SaaS platform and strategy to create customer retention programs that change customer behavior and increase lifetime value. The platform turns customer data into personalized, omnichannel experiences through Recognition Loyalty™.

Antavo delivers pure-play technology for omnichannel and eCommerce companies. Its Loyalty Engine offers a series of must-have loyalty program features that are sophisticated and flexible without sacrificing user-friendliness. Additionally, it presents gamified touchpoints and an advanced machine learning framework to satisfy every business need.

With a scalable and holistic loyalty logic, Antavo introduces a next-level shopping experience with premium in-store capabilities.

Pros of Antavo

Antavo is a modern loyalty program that engages customers with captivating touchpoints. It has a series of fun games for customers to play online, in-store, and on mobile, including an online and offline treasure hunt and Prize Wheel.
It enables hyper-personalized communication through deep integrations. Companies can use loyalty data without leaving the martech environment and manage the no-code platform without outside help.

Cons of Antavo

Some users have difficulties monitoring campaign performances in Antavo while using their mobile device.

Breakdown of core features

Rewards

The platform provides custom-tailored reward catalogs. Businesses can build and manage their reward catalog in Antavo’s back-office, enabling them to offer a wide range of incentives, including coupons, vouchers, products, or services. Companies can give both traditional and unique rewards with Antavo, such as bidding and content-as-a-reward in their product catalog.

Campaigns

Organizations can choose between multiple loyalty program campaign structures in the system, set them up, and automate the process without extensive IT knowledge. Antavo has built-in campaign blueprints and A/B testing to streamline recurring tasks, too. The software’s campaign module comes with a list of pre-determined and customizable blueprints for the most common use cases.

Reporting

Users can access configurable dashboards to visualize KPIs and identify new trends. The platform empowers businesses to analyze their program’s performance and back decisions with clear business metrics. Companies can also view various retention and enrollment metrics to discover how the loyalty program is working to retain customers.

Gamified profiling

With Antavo, users get to see a new layer of customer data. Businesses can learn about their customers’ personalities, interests, and product preferences using data gathered through different customer profiling activities. Moreover, companies can use all the information collected through gamified profiling for segmentation, automation, or to target rewards and challenges.

(Last updated on 10/15/2021 by Liz Laurente-Ticong)