Intent Clicks: Editorial Guidelines

In order to maintain high-quality and relevant content for our readers, we ask that advertisers comply with our editorial guidelines.

• Product name must contain no more than 100 characters
• Product name must only contain the name of the specific product. No descriptive copy will be allowed in the product name field
• Ad description must contain no more than 500 characters
• No portion of product or ad descriptions may appear in all caps unless in the case of a common acronym or initialism
• Referring to a competitor company or product name is not allowed
• No portion of product or ad descriptions may contain emojis or special characters
• Ad descriptions and names cannot include links to your website or other marketing site, a phone number, email address, physical address, social media handle or any other means of contacting the vendor directly
• We will reject listings that include claims that cannot be objectively proven: a common example would be ” Product X is the best solution on the market”

While the following recommendations are not required, we have found that they can bring improved performance for intent clicks programs.

• Landing page URL: we recommend including UTMs to track performance, or at the very minimum, providing a unique link for our campaigns
• Landing page recommendations: high performing landing pages typically include a simple, compelling headline and clear calls to action
• If you offer multiple products, or if your product name differs from your company name, you may consider including your company name in the ad description.
• We are happy to provide an evaluation of your landing pages upon request.