April 15, 2019
Why I Stopped Following Subject Line Best Practices
I hate reading about email subject lines. ...
Posts Tagged:
Marketing Automation
April 8, 2019
Remember: B2B Leads Are People, Too
The overarching responsibility of the marketer is to persuade the audience of one thing: why they should choose your company instead of another. The foundations of persu...
February 27, 2019
Stop Treating Your Email Lists Like A Junk Drawer with These 6 Data...
From Hoarders to Tidying Up, Americans are obsessed with the struggle to organize their ever-expanding collections of stuff. Most of this stuff is disposable and, in the words...
November 14, 2018
Generating Leads in the Internet Age: How Changing Media Have Changed...
Generating leads is crucial to your company’s success. In the past, the focus was on finding customers, usually through mass advertising and targeting demographics. Sending...
October 10, 2018
Social CRM: How to Build Relationships and Close Leads on Social Media
Over 3 billion people in the world use social media, which is roughly 40% of the global population, according to Mashable. The majority (2.7 billion) are mobile users who have...
September 24, 2018
5 Important Customer Interactions You Should Be Capturing on your...
If you make money online, your website or app is your bread and butter. It’s one of the primary ways customers interact with your brand, and the experiences that they have...
August 8, 2018
Comparing This Year’s Best Webinar Software
First introduced in the late 1990’s as a way to present to large dispersed audiences, the webinar has now become one of those marketing tools used by everyone from...
July 26, 2018
Marketing Automation Advice from the Best in Business
Ever since it's been possible, large corporations have been using technology to automate marketing functions. This phenomenon made its mark on marketing technology in a number...
July 18, 2018
ConvertKit vs MailChimp: Battle of the Small Business Email Platform
On July 1, 2018, ConvertKit changed their name to Seva. They subsequently changed that name back to ConvertKit. Those changes don’t significantly affect how the email...
July 11, 2018
Customer Segmentation: Methods, Techniques, and Real Examples
Dust off your smarketing personas, because we’re getting back to basics. Well, kinda, because customer segmentation is generally considered an “advanced” marketing...
June 28, 2018
Zombie-Leads: Symptoms, Verification, & Treatment for Unnatural...
22 percent of addresses in your email list will die during the next year. Up to one-third of your subscribers will never react to your emails. Just accept it. ...
June 7, 2018
10 Types of Email Segmentation for More Leads and Better Open Rates
Marketing trends come and go, but personalization is here to stay. In today’s competitive marketplace, customers expect businesses to speak directly to their specific needs...
May 30, 2018
Total Cost of Ownership in Technology: The True Cost of Implementing...
Investing in software for your business is a critical, yet sometimes substantial expense. This article is going to help you understand the true cost of implementing your...
February 7, 2018
13 Amazing Product Marketing Tools for Customer Engagement
Product marketing is often one of the last focuses for either marketing or sales teams, but building a product marketing team and strategy can be the difference between an...
January 31, 2018
😻 The Relationship Side of Backlinking
By now you know the SEO drill. Almost all articles recommend incorporating a backlinking strategy to help build a stronger site and search presence. Some sites even have a...