January 12, 2022
Unbounce Acquires LeadsRx to Increase Conversion Visibility
Unbounce, a conversion intelligence platform where marketers can build landing pages and gain insight into lead behavior, announced today that has acquired LeadsRx, a...
Posts Tagged:
Marketing Automation
October 8, 2021
Using Natural Language Processing for Marketing
What is Natural Language Processing? Natural language processing (NLP), also known as language analytics, is an emerging artificial intelligence (AI) technology that harnes...
February 20, 2020
Help! My Nurture Campaign Doesn’t Work
Some of the most common questions we hear from clients revolve around nurture campaigns. From “Why doesn’t our nurture campaign work,” to “What is a nurture campaign,...
January 14, 2020
Ontraport vs. Infusionsoft: Small Business Sales and Marketing...
This article has been updated for 2020. Ontraport vs. Infusionsoft is a comparison of two marketing platforms, but in between the feature face-off lies a commentary on the st...
August 27, 2019
The Best Marketing Automation Software of 2019 by Feature
No two companies are the same, and no two companies have the same marketing needs. Depending on whether your company has a brick-and-mortar retail space, an ecommerce stop, a...
April 15, 2019
Why I Stopped Following Subject Line Best Practices
I hate reading about email subject lines. ...
April 8, 2019
Remember: B2B Leads Are People, Too
The overarching responsibility of the marketer is to persuade the audience of one thing: why they should choose your company instead of another. The foundations of persu...
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February 27, 2019
Stop Treating Your Email Lists Like A Junk Drawer with These 6 Data...
From Hoarders to Tidying Up, Americans are obsessed with the struggle to organize their ever-expanding collections of stuff. Most of this stuff is disposable and, in the words...
November 14, 2018
Generating Leads in the Internet Age: How Changing Media Have Changed...
Generating leads is crucial to your company's success. In the past, the focus was on finding customers, usually through mass advertising and targeting demographics. Sending...
September 24, 2018
5 Important Customer Interactions You Should Be Capturing on your...
If you make money online, your website or app is your bread and butter. It’s one of the primary ways customers interact with your brand, and the experiences that they have...
July 26, 2018
Marketing Automation Advice from the Best in Business
Ever since it's been possible, large corporations have been using technology to automate marketing functions. This phenomenon made its mark on marketing technology in a number...
July 18, 2018
ConvertKit vs MailChimp: Battle of the Small Business Email Platform
On July 1, 2018, ConvertKit changed their name to Seva. They subsequently changed that name back to ConvertKit. Those changes don’t significantly affect how the email...
July 11, 2018
Customer Segmentation: Methods, Techniques, and Real Examples
Dust off your smarketing personas, because we're getting back to basics. Well, kinda, because customer segmentation is generally considered an "advanced" marketing technique,...
June 28, 2018
Zombie-Leads: Symptoms, Verification, & Treatment for Unnatural...
22 percent of addresses in your email list will die during the next year. Up to one-third of your subscribers will never react to your emails. Just accept it. ...
June 7, 2018
10 Types of Email Segmentation for More Leads and Better Open Rates
Marketing trends come and go, but personalization is here to stay. In today’s competitive marketplace, customers expect businesses to speak directly to their specific needs...