No two companies are the same, and no two companies have the same marketing needs. Depending on whether your company has a brick-and-mortar retail space, an ecommerce stop, a...
When was the last time that you audited how well your marketing stack is working for you? Do you know how many hours you spend working in that marketing software, how many...
I hate reading about email subject lines. ...
The overarching responsibility of the marketer is to persuade the audience of one thing: why they should choose your company instead of another. The foundations of persu...
From Hoarders to Tidying Up, Americans are obsessed with the struggle to organize their ever-expanding collections of stuff. Most of this stuff is disposable and, in the words...
Generating leads is crucial to your company’s success. In the past, the focus was on finding customers, usually through mass advertising and targeting demographics. Sending...
Over 3 billion people in the world use social media, which is roughly 40% of the global population, according to Mashable. The majority (2.7 billion) are mobile users who have...
If you make money online, your website or app is your bread and butter. It’s one of the primary ways customers interact with your brand, and the experiences that they have...
First introduced in the late 1990’s as a way to present to large dispersed audiences, the webinar has now become one of those marketing tools used by everyone from...
Ever since it's been possible, large corporations have been using technology to automate marketing functions. This phenomenon made its mark on marketing technology in a number...
On July 1, 2018, ConvertKit changed their name to Seva. They subsequently changed that name back to ConvertKit. Those changes don’t significantly affect how the email...
Dust off your smarketing personas, because we’re getting back to basics. Well, kinda, because customer segmentation is generally considered an “advanced” marketing...
22 percent of addresses in your email list will die during the next year. Up to one-third of your subscribers will never react to your emails. Just accept it. ...
Marketing trends come and go, but personalization is here to stay. In today’s competitive marketplace, customers expect businesses to speak directly to their specific needs...
Investing in software for your business is a critical, yet sometimes substantial expense. This article is going to help you understand the true cost of implementing your...
