February 20, 2020
Help! My Nurture Campaign Doesn’t Work
Some of the most common questions we hear from clients revolve around nurture campaigns. From “Why doesn’t our nurture campaign work,” to “What is a nurture campaign,...
Posts Tagged:
Marketing Automation
December 19, 2019
ActiveCampaign vs. Mailchimp
If you’re a small or medium-sized company looking for a marketing automation and email marketing vendor, you’ll want to compare ActiveCampaign vs. Mailchimp. Chances ar...
November 26, 2019
Oracle Eloqua vs. Marketo: An Enterprise Marketing Automation...
Oracle Eloqua vs. Marketo are two marketing automation giants that have long been in competition. Both companies started out as independent software vendors—Eloqua was...
August 27, 2019
The Best Marketing Automation Software of 2019 by Feature
No two companies are the same, and no two companies have the same marketing needs. Depending on whether your company has a brick-and-mortar retail space, an ecommerce stop, a...
August 7, 2019
2019 Top 5 Marketing Software for Automation, Email, and Social...
When was the last time that you audited how well your marketing stack is working for you? Do you know how many hours you spend working in that marketing software, how many...
April 15, 2019
Why I Stopped Following Subject Line Best Practices
I hate reading about email subject lines. ...
April 8, 2019
Remember: B2B Leads Are People, Too
The overarching responsibility of the marketer is to persuade the audience of one thing: why they should choose your company instead of another. The foundations of persu...
February 27, 2019
Stop Treating Your Email Lists Like A Junk Drawer with These 6 Data...
From Hoarders to Tidying Up, Americans are obsessed with the struggle to organize their ever-expanding collections of stuff. Most of this stuff is disposable and, in the words...
November 14, 2018
Generating Leads in the Internet Age: How Changing Media Have Changed...
Generating leads is crucial to your company’s success. In the past, the focus was on finding customers, usually through mass advertising and targeting demographics. Sending...
October 10, 2018
Social CRM: How to Build Relationships and Close Leads on Social Media
Over 3 billion people in the world use social media, which is roughly 40% of the global population, according to Mashable. The majority (2.7 billion) are mobile users who have...
September 24, 2018
5 Important Customer Interactions You Should Be Capturing on your...
If you make money online, your website or app is your bread and butter. It’s one of the primary ways customers interact with your brand, and the experiences that they have...
August 8, 2018
Comparing This Year’s Best Webinar Software
First introduced in the late 1990’s as a way to present to large dispersed audiences, the webinar has now become one of those marketing tools used by everyone from...
July 26, 2018
Marketing Automation Advice from the Best in Business
Ever since it's been possible, large corporations have been using technology to automate marketing functions. This phenomenon made its mark on marketing technology in a number...
July 18, 2018
ConvertKit vs MailChimp: Battle of the Small Business Email Platform
On July 1, 2018, ConvertKit changed their name to Seva. They subsequently changed that name back to ConvertKit. Those changes don’t significantly affect how the email...
July 11, 2018
Customer Segmentation: Methods, Techniques, and Real Examples
Dust off your smarketing personas, because we’re getting back to basics. Well, kinda, because customer segmentation is generally considered an “advanced” marketing...