July 29, 2016
Troubleshooting a CRM Investment That Didn’t Pay Off
If CRM solutions are supposed to provide such an exponential return on investment, why do so many CRM projects fail to meet expectations? In my experience working with Sales...
Posts Tagged:
CRM
June 29, 2016
Ontraport vs. Infusionsoft: Small Business Sales and Marketing...
Ontraport vs. Infusionsoft is a comparison of two marketing platforms, but in between the feature face-off lies a commentary on the state of small business automation....
June 27, 2016
Insightly vs. Zoho: Which CRM is Best for Your Small Business?
Derived from database marketing, customer relationship management (CRM) software was originally an expensive luxury for large corporations. But times change, and segments of...
June 13, 2016
Microsoft Acquires LinkedIn for $26.2 Billion: What This Means for B2B...
For the past several years, enterprise software discourse has focused on the latest and greatest "apps" — software-as-a-service products that bring unique functions to the...
April 8, 2016
How Modern Technology is Bridging the Sales/Marketing Gap
Megan Tonzi is the director of marketing at QuotaFactory. She is responsible for creating valuable content for sales and marketing professionals, overseeing the Sales Wars...
April 1, 2016
Infographic: What Buyers Want from CRM Software
Customer relationship management technology isn't new. Companies have been using computers to manage customer relationships since software ran on mainframes. ...
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February 26, 2016
Think Twice: Software ROI Projections Can Be Deceiving
This is a guest post from Lou Washington, senior marketing director and resident manufacturing expert for Cincom. Cincom is a global leader in configure-price-quote (CPQ)...
February 11, 2016
Monitor Your Business Health with Built-in CRM Reporting
This is a guest post from Kelsey Rosauer, the Marketing Brand Specialist for AgencyBloc, an agency management system designed specifically for life and health insurance...
January 15, 2016
How to Use Your CRM Software to Nurture Leads
This is a guest post from Kelsey Rosauer, the Marketing Brand Specialist for AgencyBloc, an agency management system designed specifically for life and health insurance...
December 22, 2015
How Personalizing Marketing Campaigns Really Works
“The future is already here. It’s just not evenly distributed yet.” ...
November 19, 2015
5 Strategies Every CMO Is Planning for 2016
Few professions can match marketing in terms of dynamism. In the span of just a year, it’s ordinary, even expected, for paradigms to shift, new technologies to emerge, and a...
November 6, 2015
Is Pardot’s Pricing Justified by the Power of Its Features?
For marketers, few topics are as popular as marketing automation. Though the technology initially emerged in the first decade of the 2000s, it wasn’t until the past few...
October 30, 2015
How Data Enrichment Jump-Starts B2B Sales
With each passing quarter, the percentage of B2B marketers who prioritize database maintenance and refinement grows. ...
September 22, 2015
SugarCRM vs. Salesforce: CRM for Sales, Marketing, and Service
You want what’s best for your business, and shopping for a CRM is no exception. But in a software industry worth $20 billion dollars, saturated with hundreds of competing...