December 28, 2017
Why You Shouldn’t Ignore Messenger Apps in 2018
The clock strikes midnight — it’s January 1, 2018. Maybe you just started your business and are looking into marketing it online, or you’ve had your business for a...
The clock strikes midnight — it’s January 1, 2018. Maybe you just started your business and are looking into marketing it online, or you’ve had your business for a...
If there is one thing marketers will tell you about email outreach, it's this: successful outreach requires volume. You can't just send 5-10 emails a day and expect to land...
As a salesperson, you are no stranger to frameworks. From Value Selling to the Sandler System, dozens of sales methodologies promise to improve your prospect relationships,...
Salespeople have to be expert communicators. As Mark Hunter said, "It's not about having the right opportunities. It's about handling the opportunities right." In order to do...
Customer relationship management (CRM) software is designed to help companies keep track of their customer relationships, manage sales and marketing processes, and deliver...
Customer relationships are at the core of every industry. While we may have platform and service-oriented image of B2B commerce, even B2B companies wouldn't survive without...
Lead tracking is the process of documenting and categorizing prospective customers based on individual actions and sales rep touches. By documenting customer and account...
Sales intelligence — the ability to use data to inform key decisions, coaching opportunities, and prospect profiles — has fundamentally changed the profession. As data...
A 2012 study by Capgemini found that streamlining the quote to cash process was responsible for a 35 percent reduction in wrong or duplicate orders, and a 15 percent increase...
Nearly every large technical product these days offers some sort of educational program to help you better understand the product and maybe become a power user. The reasons...
There is a middle eastern market near my house that I visit frequently enough to be recognized, but not frequently enough to not be considered a regular. The other day, I...
Zoho Corporation, founded in 1996, provides an affordable set of software tools for business, including CRM, email, accounting, an office suite, and more — all tightly...
If CRM solutions are supposed to provide such an exponential return on investment, why do so many CRM projects fail to meet expectations? In my experience working with Sales...
Megan Tonzi is the director of marketing at QuotaFactory. She is responsible for creating valuable content for sales and marketing professionals, overseeing the Sales Wars...
Customer relationship management technology isn't new. Companies have been using computers to manage customer relationships since software ran on mainframes....