July 20, 2017
3 Keys to Improving B2B Customer Relationships
Customer relationships are at the core of every industry. While we may have platform and service-oriented image of B2B commerce, even B2B companies wouldn’t survive without...
Posts Tagged:
CRM
April 26, 2017
Why Lead Tracking is Critical to Your Campaigns
Lead tracking is the process of documenting and categorizing prospective customers based on individual actions and sales rep touches. By documenting customer and account...
April 19, 2017
Why Prescriptive Insights Are Redefining Sales Intelligence
Sales intelligence — the ability to use data to inform key decisions, coaching opportunities, and prospect profiles — has fundamentally changed the profession. As data and...
April 10, 2017
Building a Quote-to-Cash Process
A 2012 study by Capgemini found that streamlining the quote to cash process was responsible for a 35 percent reduction in wrong or duplicate orders, and a 15 percent increase...
March 7, 2017
4 Reasons to Get a Salesforce Certification
Nearly every large technical product these days offers some sort of educational program to help you better understand the product and maybe become a power user. The reasons...
November 4, 2016
4 of the Best Options for Small Business CRM
There is a middle eastern market near my house that I visit frequently enough to be recognized, but not frequently enough to not be considered a regular. The other day, I...
August 30, 2016
4 Zoho Alternatives That Might Make You Upgrade
Zoho Corporation, founded in 1996, provides an affordable set of software tools for business, including CRM, email, accounting, an office suite, and more — all tightly...
July 29, 2016
Troubleshooting a CRM Investment That Didn’t Pay Off
If CRM solutions are supposed to provide such an exponential return on investment, why do so many CRM projects fail to meet expectations? In my experience working with Sales...
April 8, 2016
How Modern Technology is Bridging the Sales/Marketing Gap
Megan Tonzi is the director of marketing at QuotaFactory. She is responsible for creating valuable content for sales and marketing professionals, overseeing the Sales Wars...
April 1, 2016
Infographic: What Buyers Want from CRM Software
Customer relationship management technology isn't new. Companies have been using computers to manage customer relationships since software ran on mainframes. ...
February 26, 2016
Think Twice: Software ROI Projections Can Be Deceiving
This is a guest post from Lou Washington, senior marketing director and resident manufacturing expert for Cincom. Cincom is a global leader in configure-price-quote (CPQ)...
January 15, 2016
How to Use Your CRM Software to Nurture Leads
This is a guest post from Kelsey Rosauer, the Marketing Brand Specialist for AgencyBloc, an agency management system designed specifically for life and health insurance...
December 22, 2015
How Personalizing Marketing Campaigns Really Works
“The future is already here. It’s just not evenly distributed yet.” ...
November 6, 2015
Is Pardot’s Pricing Justified by the Power of Its Features?
For marketers, few topics are as popular as marketing automation. Though the technology initially emerged in the first decade of the 2000s, it wasn’t until the past few...
October 30, 2015
How Data Enrichment Jump-Starts B2B Sales
With each passing quarter, the percentage of B2B marketers who prioritize database maintenance and refinement grows. ...