At some point, the sales or marketing leader of any small business takes stock of all the spreadsheets that run their company and realizes they need a better tool. And CRMs...
To maintain a competitive advantage, outside sales teams need CRMs and route planning software to help them save time and reduce travel expenses. The best versions of route...
HubSpot and Salesforce work better together, especially if your company is large enough to require a full-service CRM like Salesforce. As you compare HubSpot vs. Salesf...
Prior to digital marketing, everything was simple: marketing and sales knew their jobs and those duties rarely overlapped. No one had good customer information, and it was so...
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This content has been updated for 2019 Coke vs. Pepsi, Edison vs. Tesla, sperm whales vs. giant squids . . . the world is full of famous rivalries that divide conversations...
Today’s CRMs are complex sales tools. They track customers throughout the buying cycle, alert salespeople to the biggest opportunities, and assist by smoothing over the...
It’s a common misconception that all salespeople are extroverts. There are many of us introverts hiding out in the ranks—we just happen to operate a little differently. ...
Implementing a new CRM is a big undertaking, even if you’re a small firm. And while many people attribute CRM onboarding failure to overspending, the biggest reason why CRMs...
As a businessperson, your success hinges on knowing your customers well. You likely get to know your customers through a variety of sources, be it through forms filled out on...
You probably already know that customer relationship management (CRM) software is one of the best ways to ensure that your customers know exactly how important they are to you...
Over 3 billion people in the world use social media, which is roughly 40% of the global population, according to Mashable. The majority (2.7 billion) are mobile users who have...
Before collaborative CRM platforms like Salesforce.com, SugarCRM, and HubSpot, sales force automation (SFA) tools were used extensively across the sales team. Initial SFA...
First introduced in the late 1990’s as a way to present to large dispersed audiences, the webinar has now become one of those marketing tools used by everyone from...
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