July 20, 2022
How to Reduce Complexity in the B2B Buying Journey
Buyers looking at project management systems have over 300 vendors to choose from, and many software categories include even more options. It’s no wonder that 77% of B2B...
Buyers looking at project management systems have over 300 vendors to choose from, and many software categories include even more options. It’s no wonder that 77% of B2B...
The move to a digital-first sales process was not born out of the necessity of COVID-19 and the changing landscape since. It's been in process for several years. The forced...
This post has been updated for 2020 ...
In the everyday cut and thrust of business life, it can be easy to forget that the people you deal with in B2B interactions are consumers as well. As consumers, we are all...
Building strong relationships with customers should be top of the agenda for sales managers. It's why you hire staff that are charming and confident. But good banter and a...
Customer relationships are at the core of every industry. While we may have platform and service-oriented image of B2B commerce, even B2B companies wouldn't survive without...
Despite calls to the contrary, outbound sales is far from dead. Inbound sales might be "easier," but it won’t always bring you the right kind of customer or enoughÂ...
Lead engagement takes skill and practice to perfect. Many sales reps have a hard time getting a response from leads over email, even though they send hundreds every day....
Adam Maude, a senior director at CEB, and Jessica Cash, head of sales and marketing solutions for new product development at CEB, were recent guests on our B2B Nation podcast....
Kevin O’Malley, the vice president of marketing at SalesLoft, was a recent guest on our podcast, B2B Nation. In this episode, we discussed: Some of the biggest challeng...