December 17, 2014

Software Excellence Awards: Small Business CRM

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Tags: CRM

We like to recognize excellence when we see it. We also like to help business make informed software decisions.

In our first installment of the TechnologyAdvice Software Excellence Awards, we looked at small business CRM. To find the best solutions, we conducted a thorough, balanced analysis of 92 different products from numerous vendors. We then calculated a cumulative score for each based on the following eight metrics:

  1. User Satisfaction
  2. Affordability
  3. Out-of-the-Box Features
  4. Native Integrations
  5. IT Support
  6. UX/Usability
  7. Mobility
  8. Market Popularity

The winner (named in the report), represents the product with the highest overall score. So if you’re looking for an IT Christmas present for your small business, here are three of the top CRM products. Download the full report to see the individual scores, honorable mentions, and to find out which product took home the Innovative Excellence Award.

Nimble CRM softwareNimble

Nimble won us over with a robust, creative solution that offers great social features, high user-satisfaction ratings, and an affordable price point. It also has a clean, simple UI, and scored well in nearly every category.


Zoho CRM SoftwareZoho

Zoho is a sales-focused CRM, that offers great features and plenty of support options. They’re a middle-market offering, and their platform isn’t just limited to CRM – they have a suite of online business tools that can help automate a variety of company functions, and integrate with common business apps.


VTiger CRM SoftwareVTiger

VTiger was the most affordable CRM of our top three and also offered the most out-of-the-box features. Though not as established in the market, VTiger is a solid choice for the budget-conscious. It also has great user-satisfaction scores, making it a contender to watch out for.


Download the full free report to see our Innovative Excellence Award winner, Honorable Mentions, and a full list of nominees, as well as our product profiles and scoring metrics.

Top CRM Software Recommendations

1 Zendesk Sell

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Zendesk Sell is sales CRM software that helps you close more deals. This sales platform tracks all your customer interactions in one unified interface. It's quick to implement and easy to use: 70% of companies are able to get Sell up and running in 7 days or less. Your teams will be able to focus on selling not admin work and can spend less time on data entry. 80% of customers agree that Zendesk has made their teams more efficient.

Learn more about Zendesk Sell

2 NetSuite

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NetSuite is the most trusted cloud-based ERP software in the world, integrating all key business processes into a single system -- financials, inventory, sales, Customer Relationship Management (CRM), eCommerce, and marketing.

We're an industry-recognized NetSuite Solution Provider that designs, implements, and supports all aspects of the NetSuite Platform.

Schedule your Personalized NetSuite Demo or get in touch with a one of our NetSuite experts today.

Learn more about NetSuite

3 Kintone

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Your sales reps are coming up with lots of ideas for new sales apps, but they struggle to find IT support to turn them into a reality. Now your sales reps can turn their sales process ideas into apps fast. Using Kintone's visual app development tools, your sales reps can now customize their own sales processes, and build their own CRM apps.

Learn more about Kintone

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