December 17, 2014

Software Excellence Awards: Small Business CRM

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Tags: CRM

We like to recognize excellence when we see it. We also like to help business make informed software decisions.

In our first installment of the TechnologyAdvice Software Excellence Awards, we looked at small business CRM. To find the best solutions, we conducted a thorough, balanced analysis of 92 different products from numerous vendors. We then calculated a cumulative score for each based on the following eight metrics:

  1. User Satisfaction
  2. Affordability
  3. Out-of-the-Box Features
  4. Native Integrations
  5. IT Support
  6. UX/Usability
  7. Mobility
  8. Market Popularity

The winner (named in the report), represents the product with the highest overall score. So if you’re looking for an IT Christmas present for your small business, here are three of the top CRM products. Download the full report to see the individual scores, honorable mentions, and to find out which product took home the Innovative Excellence Award.

Nimble CRM softwareNimble

Nimble won us over with a robust, creative solution that offers great social features, high user-satisfaction ratings, and an affordable price point. It also has a clean, simple UI, and scored well in nearly every category.


Zoho CRM SoftwareZoho

Zoho is a sales-focused CRM, that offers great features and plenty of support options. They’re a middle-market offering, and their platform isn’t just limited to CRM – they have a suite of online business tools that can help automate a variety of company functions, and integrate with common business apps.


VTiger CRM SoftwareVTiger

VTiger was the most affordable CRM of our top three and also offered the most out-of-the-box features. Though not as established in the market, VTiger is a solid choice for the budget-conscious. It also has great user-satisfaction scores, making it a contender to watch out for.


Download the full free report to see our Innovative Excellence Award winner, Honorable Mentions, and a full list of nominees, as well as our product profiles and scoring metrics.

Top CRM Software Recommendations

1 Zoho CRM

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Fully-customizable Zoho CRM provides unified solutions for businesses of all types and sizes. Conduct your Sales & Marketing analytics to gain insights using Dashboard views and Automate your daily routines. Customize your CRM theme based on your industry needs using Canvas, Omnichannel communication for streamlined communication between teams and customers, handle customer support from within the platform to improve customer relationships. Get Started with Zoho CRM now!

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2 Pipedrive

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Pipedrive is a sales-focused customer relationship management tool that teams of all sizes love using. It visualizes your sales pipeline and helps to make sure important activities and conversations won’t get dropped. It also sports built-in forecasting, integrations with other software such as Google Apps, MailChimp and Zapier and an API for those that like to “roll their own” software solutions. Full functionality for just $15 per month.

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3 HubSpot CRM

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HubSpot is an intuitive CRM that makes managing your sales pipeline a breeze. Everything you need to track important metrics, set up time-saving flows and automations, manage clients seamlessly, and grow your business is available in one tidy dashboard. Plans are available for businesses at every stage of growth, starting at 100% free. Start taking the guesswork out of business management today with HubSpot CRM.

Learn more about HubSpot CRM

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Software Excellence Awards CRMs for Small Business

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