March 29, 2017

Top Sessions and Speakers to Catch at SiriusDecisions 2017 Summit

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The 2017 SiriusDecisions Summit will be held this year from May 16-19 at The Venetian hotel in Las Vegas. Like years past, the 2017 Summit features expert sessions in all areas of the sales and marketing world, special keynote speakers, and built-in surprises, too.

The three-track model provides support for B2B sales and marketing professionals at any stage of development. Whether you’ve implemented all of the SiriusDecisions models, or you’re just thinking about aligning your teams, you’ll come home with useful and actionable information.


Choose a pathway from Adopt, Operationalize, Optimize, or mix a couple to have an idea of what’s in store for your team. Each session is geared toward one or two tracks.

Adopt sessions model tactics and discuss ideas to help your team learn B2B strategies that bring together sales, marketing, and product teams and begin to work in tandem toward your shared goals.

  • “The Next-Generation Demand Waterfall” (keynote)
  • “Functional Design for Post-Sale Engagement” (Customer Engagement track)

Operationalize sessions focus on turning plans into strategy. Get ready to take a hard look at scaling your current processes, and what to watch out for on the way.

  • “Making Personas Personal: SiriusDecisions Buyer Insights 2017” (Demand Creation Strategy track)
  • “Building the Aligned, Accountable B-to-B Organization” (keynote)

Optimize sessions are geared toward helping mature B2B pipelines do their job better and with deeper insights, or how to combine multiple models to increase outcomes.

  • “Is Your Company as Good at Demand Creation as You Think?” (keynote)
  • “Lead Scoring: Marketing Automation-Based, or Predictive?” (Demand Creation Strategy track)

Top Speakers

Gain valuable insight from SiriusDecisions pros who bring real-world sales and marketing experience to every session. Our favorites for this year:

Phyllis Davidson, formerly of Oracle, M&A Media, and current research director for Strategic Communications Management, Phyllis uses her deep knowledge of content strategy and communications to guide brands. Come for her presentation: Introducing the SiriusDecisions Corporate Messaging Nautilus

Jonathan Tam at SiriusDecisions

Jonathan Tam: Research Director of Demand Creation Strategies at SiriusDecisions. His deep experience with client relations and internal planning informs his implementation of the SiriusDecisions models. Join him and Jen Horton for the presentation: Program and Tactic Diagnostics: Optimize or Terminate?

Jay Gaines at SiriusDecisions

Jay Gaines: Vice President and Group Director, Marketing Executive Services. Jay will provide valuable insight for marketing directors and CMOs at his presentation with Craig Moore, Agile Concepts and B2B Marketing: Friend or Foe?

Stuff To Do

You’ve got a full week of learning, insights, and actionable plans ahead of you. Get in early on Monday morning to get settled in sunny Las Vegas. Take a moment at your hotel pool to relax and look over your materials before the fun starts on Tuesday morning.

Monday: Registration is from 4-8 p.m.. Pick up your lanyard and take the night to visit some of the sights. I hear there are a few casinos and shows in town, if you’re looking for stuff to do.

Tuesday: Make it to the Venetian by noon to hear multi-talented artist and businesswoman Jewel speak at the opening-day keynote.

Wednesday: Hope you brought your fancy combat boots, because headlining Wednesda’s Green Tie Gala is rock group Counting Crows. Come for the awesome alt-rock music; stay for the drinks, snacks, and dancing.

Thursday: After an exciting day of learning and inspiration, join us for the Titanium Celebration from 7-10 p.m..

Friday: Make it back to the conference early to hear Daymond James of FUBU and Shark Tank give the closing day keynote before your last sessions and grab a boxed lunch to go.

Marketplace: Open all week, find vendors, new technology, and competent advisors in the marketplace. These folks can provide support and insight to get your funnel moving. Meet our TechnologyAdvice team there to learn about our new 2017 lead gen programs, toss some guitar picks, and win fun swag including free leads. Come see us as booth #132!

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Want more reasons to go? SiriusDecisions put together a ready-made persuasion letter for you to send to your boss. Use code “SPONTechnologyAdvice” during registration to get the discounted, early-bird rate all the way up to May 15.  See you there!


Cover image credit: Hipmunk