September 5, 2013

Video Collaboration: Why your Company Needs It Today

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If you’re a tech-savvy consumer in today’s modern world, chances are that you have video chatted with your friends, family or a significant other to connect when you’re apart from one another. What you might not know is that video communications is now becoming a popular trend in the business world, as well. More and more companies, like Rackspace, Activision and BBVA, are taking advantage of video technology to close deals, enable stronger connected relationships with colleagues, and save on the time and expense of business travel. Star Trek, The Jetsons and many other sci-fi shows of our childhood seem to have correctly predicted the future: video chatting is big and it’s here to stay.

What is Enterprise-Grade Video Collaboration?

You may wonder why a company would need a different video conferencing solution to run their business, rather than just using the free, consumer-grade services that are available online. The answer can be summed up in a single word: quality. The truth is that the free video conferencing services available on the Internet lack high definition quality (causing freeze frames, pixilation, audio problems, dropped calls, etc.), which is fine when you are talking to relatives or friends, but may cause problems when trying to establish trust and confidence with a prospective customer, vendor or partner in business. Enterprise-grade video conferencing offers all of the convenience of the free services, but at a much higher quality. Additionally, these business solutions can host more participants on a single call, offer encryption and security features (which are essential for healthcare or financial organizations), and have the ability to share presentations simultaneously during a call. There are video solutions for your conference room, home office, PC and mobile device (iOS and Android) – and all of them can talk to each other. It’s as simple as making a phone call.

Why Your Company Needs Video Conferencing Now

Your company may rely on audio or web conferencing for meetings, so why make the switch to video? A study by UCLA professor Dr. Albert Mehrabian famously concluded that 93 percent of communication is non-verbal in nature, which accounts for practically everything that isn’t words used in a conversation. Eye contact, gestures, inflection, dress and proximity all play important, yet subtle roles, in determining our understanding of a person’s meaning. Without these indicators, the totality of a person’s statement is nearly impossible to interpret.

The implications of this study on business communication are clear, since so much of marketing, sales and management comes down to effective collaboration. If your company is relying on audio conferencing alone, you are leaving 55 percent of your message to chance, according to Dr. Mehrabian’s study. If you rely on e-mail exclusively, you are leaving a staggering 93 percent on the table. In business, can you really afford to take such chances?

Technology like HD video collaboration ensures that no inflection is missed and no gesture is left unnoticed. Video puts you in control of your message, virtually eliminates miscommunication and allows you to build stronger connected relationships than any other form of technology. Video conferencing is the communications technology of the future, and available today.