March 17, 2017

Top Speakers and Sessions to See at Loyalty Expo 2017

Written by
Taylor Burke

Loyalty Expo is just around the corner. The leading conference in customer-driven loyalty and reward programs is scheduled for May 2-4 at the Caribe Royale Orlando. Some of the leading brands in loyalty marketing will be in attendance (JetBlue, Hilton HHonors, Ulta Beauty, Lincoln, AARP) to teach, network, and share best practices for reaching customer relationship goals.

This year’s Loyalty Expo will explore how rapidly changing technology is affecting customer experience and loyalty programs, with topics including:

  • Loyalty program trends
  • Big data and analytics
  • Customer experience
  • Customer relationship management
  • Social media
  • Mobile loyalty programs
  • Omni-channel loyalty
  • Payment technology
  • Customer voice

In addition to the regular sessions, receptions, and showcases, the Loyalty Expo is celebrating its 10th anniversary, so conference presenter Loyalty360 is sure to go all out to make this year’s expo the best yet. Here are a few of the sessions we’re most looking forward to:

Strength Through Alignment: How MassMutual Leveraged Culture to Refocus on its Customers

Presented by Una Morabito, SVP, MassMutual Financial Group

To create a customer-focused experience, MassMutual hasn’t just changed their marketing strategy; they’ve changed their entire culture. Learn how they’ve made CX part of every employee’s core values and how customers are responding.

Driving Customer Loyalty Through Personalization

Presented by Barb Olson, SVP, Loyalty & 1:1 Solutions, Cognesia and Jen Gulvik, SVP of Marketing, Creative Director, Houlihan’s Restaurants

On the menu at this session is a discussion of using data insights to deliver personalized, relevant content to the right customer and the right time and how the results will transform your marketing strategy and serve-up more loyal customers.

Playing into Strengths, Identifying Weaknesses: How a Strong Brand Identity Gives GM the Information to Drive CX Forward

Presented by David Mingle, General Director of Global Customer Experience Execution and Planning, General Motors

Who’s more qualified to teach about evolving your brand identity with changing customer needs than a 100+ year old brand that’s still growing and thriving? Learn about new initiatives at GM that are driving customer experience and loyalty.

“Dark” Data on Social Media: Using Online Reviews to Capture and Improve Customer Experience

Presented by Mark Lange, Chief Marketing Officer,

The topic no one in your office wants to discuss—negative online reviews—will be the central focus of this session in which attendees will learn how negative feedback can be a goldmine for positive change.

How Marvel Drives Loyalty with Points for Engagement

Presented by Julie Gerola, VP and GM for Digital Marketing and Operations, Marvel Entertainment

Get a superhero-sized look into how Marvel ignites its fan-base and boosts sales with unique points-based rewards and experiences. Presenter Julie Gerola brings over two decades of experience as a marketing and loyalty expert to the table.  

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There are many more sessions already on the agenda (and still being added) from top brands and marketing agencies delivering in customer loyalty, so be sure to keep your eye on the Loyalty Expo 2017 website to see what’s in store.

In addition to the sessions, we’re also looking forward to the daily roundtables where attendees can problem solve with peers and leaders from around the world in real-time. If you haven’t registered for Loyalty Expo 2017, sign up now to take advantage of significant savings with early bird pricing. Use code “TA20LE17” to save an additional 20 percent at checkout.