In this episode of B2B Nation, we take a look at the B2B marketing playbook as it existed before the COVID-19 pandemic and ask the question, “Is it time to re-think any of this moving forward?”
Our search for a guest who could help us answer that question led us to none other than Gaetano DiNardi, head of growth and demand generation at business communications provider Nextiva. If you’re familiar with Gaetano’s social media posts, you know he’s not afraid to speak his mind and to share thoughts that run counter to the conventional wisdom.
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The B2B marketing essentials we re-evaluate in this episode include martech applications, content marketing, influencer marketing, in-person events and more. If you’re thinking about how your marketing might change in a post-pandemic world, give this episode a listen.
4:11: Are all of these investments in martech paying off for B2B marketers?
9:20: Is the proliferation of technology and data distracting marketers from the fundamentals?
11:28: What’s wrong with a lot of the content marketing strategies being used in B2B today?
16:40: Is there a place for influencer marketing in B2B?
25:50: What will be shaping conversations about B2B marketing in the next 12 months?
27:00: Thoughts on the future of in-person events.
32:27: What is Gaetano DiNardi’s favorite marketing tool?